Adotas

Where media buyers start online





slingo



Viewers Engage With Online Videos (Or Do They?)

Written on
March 20th 2008
Author
Editor

ADOTAS — People who watch television shows online are more engaged in the content – and the interactive advertising – than viewers who plop down in front of the boob tube, a survey conducted by Wi-Fi TV found. The survey of 17,000 people found that viewers were 25% more engaged in [...] more...

Viewers Don’t Engage With Video Ads: Study

Written on
March 18th 2008
Author
Editor

ADOTAS — Americans are seeing more online video ads than ever – but they’re not really watching them, a new study released by online gaming site Slingo.com finds. More than 154 million Americans will watch online videos this year – a 12.1% increase over last year, according to eMarketer. Another interactive [...] more...



Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...


Adotas Partnership