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Burning Question: Google AdWords Enhanced Campaigns

Written on
February 8th 2013
Author
Mike Daly

Last week, Google announced enhancements to AdWords as  ”a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” As you might expect, folks around the industry are reacting: “Though Google is billing AdWords as an “upgrade,” this is a major shift for advertisers ... more...

Is There a Paid Search Doctor in the House: 6 Quick & Easy Routine Check-Ups

Written on
September 27th 2012
Author
Tara Keramaty

When managing paid search for large accounts, it is easy to get diverted from the basics of pay-per-click (PPC) management. To ensure accounts are performing at optimum health, it is important to devote time to auditing on a regular basis. Following are a few simple tasks that can help ... more...