Needed: a mobile advertising, marketing model

Written on
February 25th 2009
Simeon Simeonov

ADOTAS EXCLUSIVE — If the mobile industry allows itself to evolve in the haphazard way the Internet did, the growth of mobile advertising will be severely hampered. Advertisers want to reach a highly-targeted audience at scale. Effective targeting outside of search requires tracking consumer behavior and carries serious privacy concerns. With ... more...