silverpop
AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop
ADOTAS — Here’s what jumped out of my Inbox and onto the page today: Poptent, the leading social video creation company connecting major global brands and agencies with a growing network of 65,000 independent filmmakers, today announced the hiring of Nick Pahade (pictured) as CEO. The appointment is effective June 3, 2013. [...] more...
AFAIK: Silverpop, C Squared, SponsorPay, sparks & honey, Visible Technologies
ADOTAS – Here’s the digital heads-up on the latest industry happenings: SilverpopTM, a digital marketing technology provider that unifies marketing automation, email, mobile and social, today announced it has received $25 million in new funding. With these additional funds, the company will continue to accelerate its growth and customer success across the [...] more...
Back To School: Silverpop Launches Digital Marketing University
The folks over on Madison Avenue understand just how easy to get sucked into the daily grind of pitching campaigns, monitoring performance and digging through the mounds of big data to find just the right metric to monitor and present to a client. We tend to work hard in the [...] more...
AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop, AdRoll, Phizzle, SupersonicAds, Anametrix
Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the Dress” and “River Monsters” will be able to see clips of their favorite shows on the [...] more...
Sports Ad ROI on Tap: CoreMotives Integrates with Ticketmaster for Ticket Sales Revenue-Tracking
Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and aggressive defense to protect their assets, whether it is the end zone, the basketball hoop, or their proprietary [...] more...
Infographic: Republican Presidential Hopefuls’ Email Strategies
ADOTAS - Digital marketing technology company Silverpop spent January through March grading the four leading candidates for the Republican nomination for the U.S. presidency on their email strategies, and what they’ve found… well, what they’ve found might indicate one or two things about why Rick Santorum dropped out of the race [...] more...
Users Landing On Shakey Ground
Silverpop, an email services company, studied 150 email marketing campaigns and found some interesting results: 35% of landing pages studied didn’t have the same look or tone of the email that generated the click. 45% of landing pages didn’t repeat the promotional copy found in the email. “Landing pages with images and messaging [...] more...
Silverpop Compares Email List Growth Tactics on Both Sides of Atlantic
Email service provider Silverpop has conducted a study that compares tactics for gathering email addresses for marketing campaigns in the US/Canada and abroad. In the study, entitled “2006 Email List Growth Survey,” Silverpop questioned email marketers about their current techniques used to expand their lists and which ones were the [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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