silverpop



IBM to Acquire Silverpop

Written on
April 10th 2014
Author
AdotasWire

ARMONK, N.Y., April 10, 2014 (ADOTAS) — IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements in highly scalable environments and will accelerate IBM’s leadership in marketing automation. Financial terms of ... more...

Silverpop: 7 Key Marketing Trends for 2014

Written on
January 2nd 2014
Author
Adotas

ADOTAS — Silverpop, a leading behavioral marketing automation technology provider, recently issued a whitepaper, “7 Key Marketing Trends for 2014 & Tactics for Thriving in the New Year.” Last year, Silverpop declared 2013 the year of the customer. Now, the customer revolution is underway and buyers are in control. To be successful, marketers ... more...

Silverpop Delivers Marketing Automation for Mobile with Launch of Mobile Connector

Written on
November 15th 2013
Author
AdotasWire

ATLANTA, November 15, 2013 (ADOTAS) – SilverpopTM, a leading provider of digital marketing software that enables personalized customer experiences, today announces the launch of Mobile Connector, extending the power of the Silverpop platform to a company’s mobile application. With Mobile Connector, for the first time, marketers will be able to tap ... more...

Silverpop Launches Revenue Analytics to Deliver Intuitive ROI Analysis

Written on
October 15th 2013
Author
AdotasWire

ATLANTA, October 15, 2013 (ADOTAS) — SilverpopTM today announces the launch of Revenue Analytics. This new application gives marketers a simple, out-of-the-box solution for measuring how much revenue their marketing activities are generating. Designed for the needs of  B2B marketers, Revenue Analytics ties together all marketing activities generated by Silverpop with ... more...

AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop

Written on
May 20th 2013
Author
Mike Daly

ADOTAS — Here’s what jumped out of my Inbox and onto the page today: Poptent, the leading social video creation company connecting major global brands and agencies with a growing network of 65,000 independent filmmakers, today announced the hiring of Nick Pahade (pictured) as CEO.  The appointment is effective June 3, 2013. ... more...

AFAIK: Silverpop, C Squared, SponsorPay, sparks & honey, Visible Technologies

Written on
April 24th 2013
Author
Mike Daly

ADOTAS – Here’s the digital heads-up on the latest industry happenings: SilverpopTM, a digital marketing technology provider that unifies marketing automation, email, mobile and social, today announced it has received $25 million in new funding. With these additional funds, the company will continue to accelerate its growth and customer success across the ... more...

Back To School: Silverpop Launches Digital Marketing University

Written on
February 28th 2013
Author
Richard L. Tso

The folks over on Madison Avenue understand just how easy to get sucked into the daily grind of pitching campaigns, monitoring performance and digging through the mounds of big data to find just the right metric to monitor and present to a client. We tend to work hard in the ... more...

AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop, AdRoll, Phizzle, SupersonicAds, Anametrix

Written on
January 25th 2013
Author
Mike Daly

Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the Dress” and “River Monsters” will be able to see clips of their favorite shows on the ... more...

Sports Ad ROI on Tap: CoreMotives Integrates with Ticketmaster for Ticket Sales Revenue-Tracking

Written on
December 10th 2012
Author
Richard L. Tso

Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and aggressive defense to protect their assets, whether it is the end zone, the basketball hoop, or their proprietary ... more...

Infographic: Republican Presidential Hopefuls’ Email Strategies

Written on
April 11th 2012
Author
Brian LaRue

ADOTAS - Digital marketing technology company Silverpop spent January through March grading the four leading candidates for the Republican nomination for the U.S. presidency on their email strategies, and what they’ve found… well, what they’ve found might indicate one or two things about why Rick Santorum dropped out of the race ... more...