silicon-valley



Implications of the Meeker Report: The Rising Role of Translation

Written on
July 29th 2014
Author
Nataly Kelly

At the end of May, Silicon Valley venture capitalist and Internet expert Mary Meeker released her annual Internet trends report. As in years past, the report underscores the increasingly global nature of the Internet. Businesses now understand that by virtue of having a website that can be found by potential ... more...

Silicon Valley Statehood? Inside Tim Draper’s Vision of ‘Six Californias’

Written on
February 26th 2014
Author
Richard L. Tso

ADOTAS – Venture capitalist and viral marketing pioneer Tim Draper (above) sure isn’t resting on his laurels these days. As if his phenomenal success in building one of the most recognized VCs in the world wasn’t enough, the Silicon Valley businessman is now spearheading a movement to divide up California, ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

How To Prevent Technology From Tanking Your Brand Reputation

Written on
January 17th 2014
Author
Chris Wakely

ADOTAS — The Affordable Care Act rollout appeared to turn a corner in early January when the U.S. government announced that 2.1 million Americans had signed up for health insurance on Healthcare.gov. However, that number still fell short of the administration’s pre-rollout projection of 3.3 million enrollees by the end of ... more...

Content, Convergence and Cooperation: The Fight Against Illegal Online Activity

Written on
January 14th 2014
Author
Diane Strahan

ADOTAS – Hollywood. Madison Avenue. Silicon Valley. Washington, D.C. Four very distinct regions contributing expertise in highly specialized ways in the world of online content: producing the content, monetizing it, distributing it and safeguarding it. Over the last decade, consumption of online content has become an essential part of daily life ... more...

Programmatic Buying and the Evolution of Ad Tech

Written on
March 12th 2013
Author
John Dietz

It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve seen big changes in ad technology, fueled by a combination of visionary marketers and ... more...

Is Silicon Beach the Next Silicon Valley? Tech Startups Flock to L.A.

Written on
January 30th 2013
Author
Richard L. Tso

Los Angeles is known for its sunshine, sand . . . and now silicon. Southern California, also known as ‘Silicon Beach’ by many, is quickly gaining a reputation for being the up-and-coming region for emerging technology startups. The area is attracting high-caliber talent and serious venture funding for tech-based startup ... more...

Job Survey: Advertising and Public Relations People are Happy, but PR is Very Stressful

Written on
January 28th 2013
Author
Mike Daly

Aquent and the American Marketing Association released the results of a survey of 2,600 marketers to help pinpoint the highest paying cities, most in-demand jobs, and most satisfying careers. The survey revealed that working in advertising was the #5 most satisfying job in marketing. Below is a peek at the top ... more...

Silicon Valley looking on the bright side of economy meltdown

Written on
August 19th 2009
Author
Edward Barrera

ADOTAS — Either they see something most don’t or they’ve been around circuits too long. According the Wall Street Journal, 80 percent of tech companies said that business conditions will be better a year from now. According to a survey of senior executives at 130 tech companies by consulting firm KPMG, ... more...

Mahalo, a wikipedia that pays, and fed probe targets Google, Yahoo, Apple.

Written on
June 3rd 2009
Author
Edward Barrera

ADOTAS — A quick news glance around the webosphere. Federal Antitrust Probe Targets Google, Yahoo and Apple. (Washington Post) Plaintiff’s Lawyers Allege NebuAd Staged Closing. (Mediapost) Silicon Alley vs. Silicon Valley. (WSJ) Jason Calacanis Tries Turning Mahalo Into a Wikipedia That Pays. (MediaMemo) Alibaba Plans To Spend At Least $200 Million On Acquisitions. (Paidcontent) Microsoft issues ... more...