showrooming



A Beacon of Hope for Brand/Retailer Collaboration

Written on
November 19th 2013
Author
Catherine Tabor

ADOTAS – Before the world went digital, the relationship between consumers and manufacturers of consumer packaged goods was somewhat distant. Sure, brands could work to engender loyalty by appealing to consumer emotions with TV and print advertising — which, if it worked, boosted sales — but that’s where the romance ... more...

Infographic: Holiday Shopper Profile and Digital Advertising Across Screens

Written on
October 14th 2013
Author
Adotas

ADOTAS — A new infographic from Videology profiles holiday shoppers with data explaining why digital advertising is becoming as important to retailers as television. Highlights: 2 out of 3 shoppers do online research before purchasing their gifts. This year, nearly 10% of research for holiday gifts will be done on either a mobile device or connected TV. Internet ... more...

Study: Best Buy, Target at High Risk for Amazon Showrooming, But Others Face Even Greater Threat

Written on
February 27th 2013
Author
AdotasWire

SEATTLE, WA (February 27, 2013) – In the largest showrooming study to date, Placed identified Best Buy and Target as high-risk retailers for Amazon customers to view offline and buy online. Surprisingly, Best Buy and Target were not the most at risk for showroomers taking over their aisles. The results ... more...

Why More Consumers Use Mobile to Shop In-store vs. Online

Written on
September 6th 2012
Author
Jim Schreitmueller

With mobile ranking a close second and closing fast behind the venerable television as the most frequently used channel for media consumption, mobile is increasingly the tool consumers turn to for shopping — finding what they want and where to buy it, and discovering new products, special offers, rewards, coupons ... more...