shiny-ads



Shiny Ads Enhances Programmatic Direct Platform for Publishers and Ad Buyers

Written on
October 21st 2013
Author
AdotasWire

NEW YORK and TORONTO, October 21, 2013 (ADOTAS) – Shiny Ads, the innovator in programmatic direct advertising technologies, today announced new features for Shiny Ads Direct, its programmatic direct platform, that increasingly automate the buying and selling of guaranteed inventory so publishers and ad buyers can realize better ad campaigns, healthier margins, ... more...

Selling More Inventory as Premium: Helping the Ad Sales Team Increase Sales with Less Hassles

Written on
February 25th 2013
Author
Roy Pereira

Over the past few years, remnant inventory has become a larger and larger piece of the pie. At the same time, this inventory is sold for less and less money as real-time bidding (RTB) and other technologies drive down prices. Today, 13% of the almost $15 billion dollar digital display market ... more...

Tech for Technophobes I: Even You Can Embrace Ad Tech

Written on
February 18th 2013
Author
Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically ... more...

Shiny Ads Introduces ‘Self-Serve’ Ad Buying Solution

Written on
September 6th 2012
Author
PR

Shiny Ads, a digital advertising technology company providing sell-side automation solutions, today announced Self-Serve for Professional Advertisers, filling an important gap in the automated digital ad sales spectrum for publishers and providing new cost-efficiencies for advertisers and publishers alike. Self-Serve for Professional Advertisers creates an easy-to-use, reliable and end-to-end online ... more...

Shiny Ads Launches Self-Serve Automated Platform for Larger Publishers

Written on
July 12th 2012
Author
Brian LaRue

ADOTAS – Sell-side-leaning ad technology company Shiny Ads launched a new self-serve platform geared toward “premium” publishers and their direct sales teams, a move to help further automate the selling process of premium ad inventory for major publishers. “It signifies kind of a message change for us,” Shiny Ads founder and ... more...