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Selling More Inventory as Premium: Helping the Ad Sales Team Increase Sales with Less Hassles

Written on: February 25th 2013
Author: Roy Pereira

Over the past few years, remnant inventory has become a larger and larger piece of the pie. At the same time, this inventory is sold for less and less money as real-time bidding (RTB) and other technologies drive down prices. Today, 13% of the almost $15 billion dollar digital display market [...] more...

Tech for Technophobes I: Even You Can Embrace Ad Tech

Written on: February 18th 2013
Author: Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically [...] more...

Shiny Ads Introduces ‘Self-Serve’ Ad Buying Solution

Written on: September 6th 2012
Author: PR

Shiny Ads, a digital advertising technology company providing sell-side automation solutions, today announced Self-Serve for Professional Advertisers, filling an important gap in the automated digital ad sales spectrum for publishers and providing new cost-efficiencies for advertisers and publishers alike. Self-Serve for Professional Advertisers creates an easy-to-use, reliable and end-to-end online [...] more...

Shiny Ads Launches Self-Serve Automated Platform for Larger Publishers

Written on: July 12th 2012
Author: Brian LaRue

ADOTAS – Sell-side-leaning ad technology company Shiny Ads launched a new self-serve platform geared toward “premium” publishers and their direct sales teams, a move to help further automate the selling process of premium ad inventory for major publishers. “It signifies kind of a message change for us,” Shiny Ads founder and [...] more...

Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

Latest News

From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined May 21st 2013 ADOTAS — The new Xbox gaming console, which will be [...] more »

Watch it Live: Xbox Reveal, 5/21 at 1 p.m. EDT/10 a.m. PDT May 21st 2013 ADOTAS – Microsoft will unveil its next generation Xbox today [...] more »
Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »

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Features

Brands & the Next Internet Wave: What You Need To Know May 21st 2013
Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
Video from the Westchester Digital Summit May 17th 2013
Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013

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