shazam



AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

Brands Want Your Undivided Attention: The Rise of Multi-Screen Ad Campaigns

Written on
November 7th 2012
Author
Richard L. Tso

We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front of the television to watch 30 Rock or Newsroom, and ... more...

2012: Another Year of Digital Breakthroughs?

Written on
January 5th 2012
Author
Christian Lindholm

ADOTAS - Over the last two weeks, I’ve been reviewing the predictions Fjord made at the onset of 2011 (see Part 1 and Part 2 of that review), and now, as we wrap up the first week of 2012, it seems appropriate to look forward to what can be expected ... more...

IntoNow’s Price Is Right for Yahoo!

Written on
April 25th 2011
Author
Gavin Dunaway

ADOTAS – They keep getting bought up younger and younger. Yahoo! has just acquired IntoNow, a mobile app that identifies TV shows — “right down to the episode” — as well as a social network built around TV viewing. Sources report the price tag for the 12-week-old startup (the company launched on ... more...

Giving TV Campaigns Some Shazam Through Mobile Apps

Written on
April 20th 2011
Author
Gavin Dunaway

Shazam, the mobile app that recognizes snippets of music and retrieves artist information, can be a real friendship-saver when you’re drunk at a bar. Say an old tune comes on the stereo — “Everyone says it’s just like rock’n'roll” — and your buddy swears it’s a Rolling Stones’ classic. But ... more...