sharethrough



23 Thought Leaders Offer 51 Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel ... more...

IAB Releases Native Advertising Playbook

Written on
December 4th 2013
Author
AdotasWire

NEW YORK, December 4, 2013 (ADOTAS) — Native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. In response, the Interactive Advertising Bureau (IAB) and its Native Advertising Task Force has released the “IAB Native Advertising ... more...

The Top 5 Things Publishers Need To Be Doing To Survive

Written on
October 16th 2013
Author
Nick Lynch

ADOTAS — The conversation about the future of print in the digital age has reached a dire tone, with traditional print companies scrambling to find relevance and revenue. But with the acquisition of The Washington Post by Jeff Bezos earlier this year, all eyes have been on his next moves. ... more...

EXCLUSIVE: Yahoo Genome Mastermind Freedman on Joining Nativo

Written on
October 14th 2013
Author
Richard L. Tso

ADOTAS — Jay Freedman, former VP of Yahoo, will be joining the ranks of native ad company Nativo as the company’s first Chief Revenue Officer. This decision by Nativo highlights added emphasis towards top-line growth and building a scalable company. And it’s a smart move since native advertising is white ... more...

The Many Sides of the Native Advertising Coin

Written on
May 13th 2013
Author
Chris Cunningham

ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More than ... more...

Infographic: Sharethough and Nielsen Prove Native Ads Perform Better than Pre-Roll

Written on
March 21st 2013
Author
Adotas

ADOTAS – One of the big discussion points around native ads has been the lack of evidence that they actually work better than other ad options. Now, there’s proof! This morning, Sharethrough and Nielsen published the industry’s first performance study on native ads. This comprehensive research, which incorporates results from five separate studies, ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...

Sharethrough Announces New Funding Round to Further Scale Native Video Ads

Written on
October 11th 2012
Author
Mike Daly

SAN FRANCISCO (October 11, 2012) –Sharethrough, the native video advertising company, today announced that it has raised $5 million in a Series B round from existing investors North Bridge Venture Partners and Floodgate. The new funding will be used to expand the adoption of the Sharethrough Sponsored Video platform by ... more...

Sharethrough Announces Branded Video Database for Brands, Agencies, Public

Written on
June 4th 2012
Author
April Line

ADOTAS – As video marketing online trends harder, Sharethrough, a platform devoted to ferreting branded video content to high profile publishers that drive organic, viral sharing via social media, has launched Shrethrough.tv to aggregate exemplary branded video. Sharethrough’s new database aims to collect cutting-edge video content from the last few ... more...

Watch Video Ads, Get Facebook Credit

Written on
May 6th 2011
Author
Gavin Dunaway

ADOTAS – The days of ScamVille long past, offer marketing (value exchange is the new term du jour) has returned in a big way to Facebook thanks to… Facebook. Through deals with Peanut Labs and ad network TrialPay, Facebook jumped back into the offer marketing realm last month, with app users ... more...