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Climate-Change Campaign Employs Social Game Mechanics, a News-Driven Digital Platform and Sophisticated Algorithm

Written on: March 4th 2013
Author: AdotasWire

BOSTON — Ad/marketing firm Arnold Worldwide in collaboration with Al Gore’s Climate Reality Project are introducing “Reality Drop” (www.realitydrop.org), an innovative activism initiative to spread truth quickly worldwide about global warming. The agency attracted the attention of Gore and his colleagues through Arnold’s groundbreaking cause-related work on the national anti-tobacco [...] more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on: January 14th 2013
Author: Richard L. Tso

Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but don’t actually mean much to the business anymore. Impressions are still an industry standard, with CPMs used as a way to quantify the ad [...] more...

Q&A with ShareThis SVP Marketing Jennifer Hyman: Demystifying Social for Brands

Written on: December 14th 2012
Author: Mike Daly

With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their advantage. ShareThis provides solutions by enabling publishers and brands to add seemingly simple buttons to their websites [...] more...

Microsoft Profits Go Up 79%

Written on: January 25th 2008
Author: Sarah Novotny

Yesterday Microsoft announced that its quarterly profits had increase by 79%. This could potentially bring some hope to the technology industry in the midst of the recession. Shares of the company rose by 4.5% in after-hours trade, after a 4% gain throughout the day coming to a total of over [...] more...

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Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »

Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »

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Features

Video from the Westchester Digital Summit May 17th 2013
Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013

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Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?
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Maps for Mobile

Maps overhaul for desktop

New Google + features

New tools for Android app developers

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