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Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral ... more...

The New Normal: Multi-Tasking Consumers Hop from Screen to Screen

Written on
September 17th 2012
Author
Daniel Laury

Ever see an ad on TV and open up your laptop to shop? Start reading email on your phone and finish at your desk? We’ve become a nation of “multi-screeners” – using a combination of smartphones, tablets, computers and TVs and moving between these devices to accomplish our goals. According ... more...

Social Search and the Rise of Consumer-Generated Content

Written on
April 27th 2012
Author
Angela Bandlow

ADOTAS – With more than 1 billion searches a day on Google, it is no wonder marketers spend the majority of their search dollars there. In fact, in 2010, 97 percent of Google’s revenue came from search. Marketers know their consumers are using Google to search and are investing accordingly ... more...

Ignite Your SEO Engine

Written on
January 14th 2011
Author
Christian Arno

ADOTAS – The first thing to do when building an online business is to attract visitors. Once you have a website suitable for your company’s needs, the key is to be as visible as possible in order to get customers. This is where search engine optimization (SEO) comes into play. Although ... more...

Google Page Previews: Search Pros Weigh In

Written on
October 8th 2010
Author
Gavin Dunaway

ADOTAS – A few days ago, TheNextWeb discovered that Google is publicly testing a tool that will allow searchers to take a peek at the pages in their search results. When toggled, a tiny magnifying glass next to the result will open a preview panel on the right side of ... more...