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ADOTAS Conversations: Yoav Shaham, Founder and CEO, Kontera

Written on: September 13th 2006
Author: Lauren Kerensky

Search engine marketers bank on the fact that when you search for an item or topic, their site or ad will catch your eye. In reality, though, how much of their overall online time do users actually spend searching? Studies revealed that the answer is not much. Searches, even if [...] more...

Kontera Gets Funding, Unveils ContentLink

Written on: April 26th 2006
Author: Editor

In-text advertising company Kontera today announced that they have received round one funding from Sequoia Capital. Subsequently, they have launched their ContentLink advertising system, a technology that peruses a website’s content and places appropriate in-text keyword advertising links within the page. The ContentLink system also comes with two keyword bidding [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...