sequential-media



RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...