seo



Survey of Online Publishers Shows the Strength of Facebook, Weakness of SEM

Written on
March 27th 2014
Author
Press Release

SAN FRANCISCO, March 27, 2014 (ADOTAS) – VigLink and Netpop today released their inaugural findings from Publisher Roundtable, a new collective intelligence platform for online content publishers, showing Facebook as the clear favorite social platform for driving traffic to a publisher’s Web site. More than 250 Web publishers representing over 30 ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

Study: Online Brands Not Doing Enough to Guard Against a Google Penalty

Written on
January 30th 2014
Author
Press Release

NEW YORK, January 30, 2014 (ADOTAS) — With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners – including many top online brands – may not be doing enough to guard against the risk of a Google ... more...

The End of the SEO World as We Know It — And Why You Should Feel Fine

Written on
January 24th 2014
Author
Jeremy Walker

ADOTAS – If you’re a digital marketer or SEO aficionado, you likely have noticed the rapid disappearance of organic keyword data available in Google Analytics. It’s a startling — and likely scary — realization, as keyword data has been both a reliable and fundamental way to measure SEO success for ... more...

3Q Digital: 2014 Predictions on Social, SEO, Remarketing, Attribution, and Search

Written on
January 9th 2014
Author
Adotas

ADOTAS – Executives from Bay Area-based full-service digital marketing agency 3Q Digital are weighing in with their 2014 predictions regarding various verticals in the online ad space. David Rodnitzky, Founder/CEO Twitter completely overhauls its ad system to allow multiple sponsored posts per feed as well as to allow advertisers to buy “themes” ... more...

Exclusive: American Laser Skincare Taps Matomy as Agency of Record

Written on
December 10th 2013
Author
Richard L. Tso

ADOTAS – Today, American Laser Skincare, a large provider of laser aesthetics skincare services, announced it has selected marketing firm Matomy Media Group as its agency of record. Matomy will exclusively manage and execute all of American Laser Skincare’s paid and organic digital advertising, search marketing and SEO activities. “We selected Matomy because ... more...

New Searchmetrics Solution Restores Keyword ‘Not Provided’ Data Taken Away by Google

Written on
December 9th 2013
Author
Press Release

NEW YORK, December 9, 2013 (ADOTAS) — Searchmetrics has introduced the only working search analytics solution to fill the knowledge gap created by Google’s expansion of secure search which has left digital marketers and Search Engine Optimization (SEO) professionals unable to track which keywords are driving traffic to individual web ... more...

Google’s Disavow Tool: The What, Why and How

Written on
December 9th 2013
Author
Alex Rubin

ADOTAS – So you’re a small-to-mid size business owner, or maybe you work in the Internet marketing department for such a company and you’ve noticed your website is not appearing in the search results like many of your competitors. You’ve created fresh content for your website, built a few quality ... more...

Big Brands Have the Edge in Search Engine Results

Written on
December 2nd 2013
Author
Marcus Tober

ADOTAS — On Bing and Google‘s search engines, pages from top brand web sites seem to have an automatic advantage which helps them rank in the top positions. In fact they rank at the top or near the top of search results even if they fail to meet certain criteria ... more...

Content, Not Keywords: The New SEO Paradigm

Written on
November 11th 2013
Author
Deborah Hanamura

ADOTAS – The best way to serve your business is to serve your customers well – and content is no different. Keywords no longer guarantee top search rankings. Today, it is superb, consistent content that is of service to your customers that leads to top search rankings. Do you want to ... more...