seo
Secret Salsa Recipe: The Best Digital Marketing Mix
This past month I had the opportunity to speak with a prominent executive coaching group in the Los Angeles area on the topic of “Digital Marketing in 2010.” This group consists of CXOs (e.g. chief executive officer, chief marketing officer, etc.) for their respective companies. They meet regularly to exchange [...] more...
The 6.5 Commandments of Displaying Phone Numbers
ADOTAS – David Mihm started an interesting conversation about the pros and cons of using call measurement numbers on an advertiser’s website, ultimately suggesting that maybe the advantages aren’t worth the risk of jeopardizing the advertiser’s organic search rankings. This is a valid concern, but a properly-constructed dynamic website tracking number [...] more...
To 301 or Not to 301, That Is the Question
ADOTAS – In any given month, I conduct between five to 10 SEO campaign audits. What is an SEO campaign audit? An SEO campaign audit assesses the current search-effectiveness of a website. The audit helps identify what needs to be done to improve the SEO campaign and how to prioritize [...] more...
What You Talkin’ ’bout?
ADOTAS – Before the ball drops on New Year’s Eve, digital prognosticators have made an annual practice of claiming that this year — yes, this year — is the year when search engine optimization shuffles off this mortal coil and skips through the gates of Internet heaven. Well, after years of [...] more...
The New SEO
DM CONFIDENTIAL — When thinking back to the most memorable trends in performance marketing for 2009, we would have to place the evolution and proliferation of the flogs high on the list. Several things enabled them to perform as successfully as they did, but most notably, they crossed the chasm from [...] more...
Defusing a SEO bomb after it goes off
ADOTAS — At 3 pm on a Friday, I received a phone call from a public relations agency regarding a crisis management issue. Within a few days, the local press would release a negative story about the agency’s client. Apparently, a former employee was going to air some dirty laundry regarding [...] more...
Trust Me – I’m a Professional … SEO
ADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration, but [...] more...
Google trends draw traffic, but not advertising
ADOTAS — This won’t be a surprise to search experts, but it’s enlightening to someone like me. Web developer Antone Roundy used Google trends to aggregate online news content on his News Pulse news project. The numbers were sky high, but monetizing the unrelated traffic proved difficult and the click through [...] more...
No SEM Value Meals Sold Here
ADOTAS — The other day I followed up with a company that I spoke to earlier about creating a paid search campaign. This company, located in southern California, is an original equipment manufacturer that primarily sells to other businesses within the state. While this company could sell their products outside of [...] more...
EveryZing secures $8.25 million, signs NBCU deal
ADOTAS — The publisher-based search engine company closed a round of funding with its existing investors, which include Fairhaven Capital, General Catalyst Partners, Accel Partners and BBN Technologies, and added GE/NBCU’s Peacock Equity Fund as an investor. EveryZing also announced the company has been selected by NBC Universal to deploy its universal search and [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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