seo
Convert Potential Leads with Site Acceleration and Get More Traffic with SEO
ADOTAS – The online marketing world’s a constantly changing environment, but one thing’s remained constant throughout marketing since before the internet even existed. Throughout my career in the online marketing industry, marketers have done an okay job at getting people who already know them to make a purchase, but they’ve [...] more...
BlueKai Explores Future of Online Holiday Shopping
ADOTAS – Data marketplace/DMP BlueKai is looking into the past to predict the future of online holiday shopping — taking a look at the trend over the last few holiday seasons, the company finds that consumers are increasingly hopping into the sales funnel via search marketing. Also notable, online transactions jumped by [...] more...
Extra, Extra: Google Launches New Organic Search Algorithm to Emphasize Breaking News!
COVARIO – Google is very busy these days. In addition to the recent changes announced for how paid search advertisements will be listed, Google also rolled out a major change to the way organic search listings are ranked—the new Freshness Algorithm. (This article was cowritten by Covario SEO Director Amanda Barnes, [...] more...
Google+ Products Are Here to Stay
ADOTAS – The founders of Google have come under criticism in the press for limited use of their Google+ product — “Google Management Doesn’t Use Google+” – and that management should be using the social network more. This is certainly a great observation, but even if the founders of Google [...] more...
Site Optimization Starters for Small Businesses
ADOTAS – In today’s age of modern technology, businesses are using every platform they can get their hands on in order to stay ahead of the curve. With so much competition on the net, it is imperative that you do everything you can to make your website stand out from [...] more...
’Tis the Season for SEO! Predictive SEO for Major Events
SEARCHMETRICS – As soon as it’s cold enough outside that chocolate gingerbread cookies won’t melt, they start turning up in supermarkets by the truckload. And now, we’re here – Christmas is just around the corner. Well… not quite. But Santa will be here in less than three months, which leads me [...] more...
Conductor Focuses Searchlight on Universal Search Results
ADOTAS – Today at its inaugural Conductor Collaboration Conference (C3) in New York City, SEO management software maker Conductor is introducing numerous upgrades to its Searchlight SEO platform, including the ability to measure the effects of digital assets like news, videos or shopping results on universal search results. If you haven’t noticed, Google and [...] more...
UPDATE: InboundWriter Offers WordPress Plugin for Real-Time Content Optimization
ADOTAS – UPDATE: When I first wrote about InboundWriter last week — software that assists content makers in optimizing for SEO and social media during the composition process — I have to admit I was a little disappointed that the program was separate from content management systems like WordPress. In [...] more...
BrightEdge Assembles Triad of Signals for S3′s Cross-Channel Brand Optimization
ADOTAS – A little more than a year after its launch, SEO management platform BrightEdge is rebranding itself as something quite bigger with the release of the S3 platform, which pulls together site, search and social data for multi-channel brand optimization and marketing. “Optimizing the signal stream,” is the tagline from BrightEdge, which began incorporating [...] more...
Google Flights Reaches Cruising Altitude
BLUE PHOENIX MEDIA- So what do you get when you take one of the most powerful search engines in the world, factor in its acquisition of ITA Software, a company that provides real-time information about flights–and also a merger that raised talk of potential antitrust allegations–and millions of users eager to [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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