seo



Mobile SEO: Optimizing in the App-Store

Written on
July 1st 2014
Author
Adotas

By Direct Agents SEO Analyst Alex Levin, and Junior Analyst Brendan Strauss As mobile internet usage is growing by 61% annually, virtually all smartphone users are now using their devices for search, and the once PC-based SEO has had to evolve into the mobile world (Cisco). Mobile SEO is gaining in ... more...

For Publishers, Building Trust with Organic Traffic is Critical

Written on
June 18th 2014
Author
Bob Regular

ADOTAS – For advertisers and publishers, trust is something that’s not easily built, but very easily shattered. With so many businesses now reliant on online technologies, security and integrity are of critical importance and with increasing organic traffic is more crucial now than ever before. Keep Your Water Clean According to by ... more...

R.I.P. Flash: Why HTML5 Will Take Over Video and the Web in 2014

Written on
May 9th 2014
Author
Erika Trautman

ADOTAS – Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same, HTML5 ... more...

Survey of Online Publishers Shows the Strength of Facebook, Weakness of SEM

Written on
March 27th 2014
Author
Press Release

SAN FRANCISCO, March 27, 2014 (ADOTAS) – VigLink and Netpop today released their inaugural findings from Publisher Roundtable, a new collective intelligence platform for online content publishers, showing Facebook as the clear favorite social platform for driving traffic to a publisher’s Web site. More than 250 Web publishers representing over 30 ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

Study: Online Brands Not Doing Enough to Guard Against a Google Penalty

Written on
January 30th 2014
Author
Press Release

NEW YORK, January 30, 2014 (ADOTAS) — With Google cranking up its war on web spam in recent years, Searchmetrics, which operates an enterprise SEO platform, is warning that website owners – including many top online brands – may not be doing enough to guard against the risk of a Google ... more...

The End of the SEO World as We Know It — And Why You Should Feel Fine

Written on
January 24th 2014
Author
Jeremy Walker

ADOTAS – If you’re a digital marketer or SEO aficionado, you likely have noticed the rapid disappearance of organic keyword data available in Google Analytics. It’s a startling — and likely scary — realization, as keyword data has been both a reliable and fundamental way to measure SEO success for ... more...

3Q Digital: 2014 Predictions on Social, SEO, Remarketing, Attribution, and Search

Written on
January 9th 2014
Author
Adotas

ADOTAS – Executives from Bay Area-based full-service digital marketing agency 3Q Digital are weighing in with their 2014 predictions regarding various verticals in the online ad space. David Rodnitzky, Founder/CEO Twitter completely overhauls its ad system to allow multiple sponsored posts per feed as well as to allow advertisers to buy “themes” ... more...

Exclusive: American Laser Skincare Taps Matomy as Agency of Record

Written on
December 10th 2013
Author
Richard L. Tso

ADOTAS – Today, American Laser Skincare, a large provider of laser aesthetics skincare services, announced it has selected marketing firm Matomy Media Group as its agency of record. Matomy will exclusively manage and execute all of American Laser Skincare’s paid and organic digital advertising, search marketing and SEO activities. “We selected Matomy because ... more...

New Searchmetrics Solution Restores Keyword ‘Not Provided’ Data Taken Away by Google

Written on
December 9th 2013
Author
Press Release

NEW YORK, December 9, 2013 (ADOTAS) — Searchmetrics has introduced the only working search analytics solution to fill the knowledge gap created by Google’s expansion of secure search which has left digital marketers and Search Engine Optimization (SEO) professionals unable to track which keywords are driving traffic to individual web ... more...