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SEO Doesn’t Have To Garner JUNK Leads

Written on: May 8th 2008
Author: Kathleen Brush

ADOTAS EXCLUSIVE — I’ve heard many marketers say that it’s impossible to effectively target using the Internet, much less diagnose why visitors are not exhibiting a desired response. Visitors are coming from search engines, from links and more links that are in ads, newsletters, e-mail campaigns, various forms of social [...] more...

Top 10 Do’s And Don’ts Of Mobile Content Marketing

Written on: March 5th 2008
Author: Mike Sprouse

ADOTAS EXCLUSIVE - There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to [...] more...

Bring Back Ka-Ching With SEM

Written on: February 14th 2008
Author: Editor

ADOTAS - Finding hidden niches to exploit is the only way to weather the financial lashings of a recession. So how can online marketers get by and even thrive in a hostile environment? The president and CEO of internet marketing agency WebMetro, Carlos Ugalde, says he’s discovered the key: concentrating on [...] more...

Marchex Publishes Search Best Practices

Written on: January 30th 2007
Author: Editor

Technology-driven search and media company Marchex, along with subsidiary Traffic Leader, has published a free, 19-page whitepaper detailing best practices for search market retailers. Marchex determined its best practices by looking at large and small online advertisers. The “2007 Search Marketing Insights for Retailers” report includes details on shopping search, SEO [...] more...

Google, Microsoft, Yahoo Agree on Sitemap Standard

Written on: November 17th 2006
Author: Editor

Google, Yahoo and Microsoft, the three largest internet search companies have agreed on a standard system for submitting web pages to be indexed by their respective web spiders. Web publishers no longer have to optimize three different files for their sites to be indexed by each service. Google pioneered the Sitemaps [...] more...

Is PPC Cannibalizing Search? Exposing the Lies, Half-Truths and Reality of Today’s SEM

Written on: June 29th 2006
Author: Gary Angel

In the past 18 months, many companies have become much more interested in finding the right balance between their Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) programs. No doubt, this is at least partially due to a resurgence in emphasis on SEO as companies began [...] more...

SEM Marketers are Missing Out: Seven Ways to Mis-Measure Your SEM Program

Written on: June 12th 2006
Author: Gary Angel

Just how good is your Search Engine Marketing program? The only way to know, of course, is to measure it. But if, like many organizations, you rely on the standard reporting from an agency or PPC Bid-Management system then there’s a pretty good chance that you’re getting a partial or [...] more...

Aplus.net Launches SEM Service

Written on: May 9th 2006
Author: Editor

Search Engine Booster, the new SEM service from web hosting service Aplus.net, was launched today in hopes of giving Aplus customers expert website and SEO advice. Booster is designed primarily for small business sites, and is designed to help make them search engine friendly. The service includes detailed analysis, reports, [...] more...

Intralink Ranks Search Relevance

Written on: May 2nd 2006
Author: Editor

Web research/SEO firm Intralink has released their first study that examines several search engines including Google, Yahoo!, MSN.com, and Ask.com to learn which ones return the most relevant search results across the board. The study considers factors like exact matches, how up-to-date the results are, failure rate, and search performance. The [...] more...

SEMPO Study Projects SEM on the Up and Up

Written on: January 9th 2006
Author: Editor

In a report released today, the Search Engine Marketing Professional Organization (SEMPO) found that in 2005, advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing—a 44% increase over the year before. The study—which covers various aspects of search spending, including payments to search engines and search-related [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...