sentiment-analysis



Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...

The Year Ahead for Text and Sentiment Analysis

Written on
December 23rd 2010
Author
Jeff Catlin

ADOTAS – As we wrap up 2010, it’s safe to say that it was a good year for most of the major text analytics vendors, with approximately 50% growth overall. As we head into 2011, that momentum will continue, with the market expected to see strong growth—upwards of 40%. Vendors ... more...

What You Talkin’ ’bout? Home for the Holidays

Written on
December 24th 2009
Author
Gavin Dunaway

ADOTAS – Happy holidays, Adotas readers! I’m sitting at my mom’s dining room table outside of Washington, DC, trying to prevent her cats from waging battle against her Christmas ornaments. It’s definitely a white Christmas down in the District, as last weekend’s East Coast snowpocalypse blanketed the region in two ... more...