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The Digital Generation Gap: How Brands Can Capitalize on the Growing Senior Online Set

Written on
January 10th 2007
Author
Misha Cornes

My mom is 64. On those rare occasions when I send her an email, with, say, my flight information, I have to call her first to let her know to “check the computer”. Her PC sits in the far part of the house, under a plastic cover, and is [...] more...



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