sempo
Welcome Aboard: Industry Hirings
ADOTAS – Yahoo! vet Cheryl Kellond has joined the management team at Panache, taking on the role of executive vice president. With 15 years in the industry, Kellond was previously vice president of advertiser product marketing. With the promotions of Calvin Wong to chief operating officer; Sushene Swenson to vice president [...] more...
Searching for the search future
ADOTAS — While search is the major player already in online advertising, it still has room to grow. Search spend is more than $10 billion, and with ROI and performance-based results is now of primary importance to advertisers, but areas such as the words that aren’t being monetized can still be [...] more...
SEM Soars
ADOTAS – SEM spending exceeded estimates in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will continue its growth in the same manner according to findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), released today [...] more...
SEMPO Survey: Direct Sales Beats Brand Awareness for SEM Dollars
The first round of results from the annual Search Engine Marketing Professional Organization (SEMPO) marketing survey are in, and apparently marketers are more interested in proving the value of SEM funding through the observable results of direct sales marketing over the often immeasurable effectiveness of brand awareness. According to the preliminary [...] more...
SEMPO Launches Initiative for In-House Search Marketers
The Search Engine Marketing Professional Organization (SEMPO) today announced a new initiative to help search marketers embedded in the corporate world share best practices and swap ideas. SEMPO launched the program after observing the increasing number of businesses that have hired their own in-house search marketers. SEMPO has launched a [...] more...
SEMPO Addresses Rising PPC Costs
Today at the Search Engine Strategies 2006 Conference on Toronto, SEMPO (the Search Engine Marketing Professional Association) announced the latest results of a survey, revealing that few advertisers are prepared for the rising PPC advertising costs. SEMPO is a search marketing non-profit representing more than 380 search-related companies. The survey found [...] more...
SEMPO Study Projects SEM on the Up and Up
In a report released today, the Search Engine Marketing Professional Organization (SEMPO) found that in 2005, advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing—a 44% increase over the year before. The study—which covers various aspects of search spending, including payments to search engines and search-related [...] more...
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Latest News
- Got Funds? Magnetic Rakes in $1.25 Million Before Formal Launch March 22nd 2010 ADOTAS – To advance its goal of simplifying the process [...] more »
- Welcome Aboard: Industry Hirings March 22nd 2010 ADOTAS – Jonathan Isaac has been handed the newly minted [...] more »
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
Features
- Semantics Go Mainstream March 22nd 2010
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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