Adotas

Where media buyers start online



sempo



SEM Soars

Written on
March 19th 2008
Author
Editor

ADOTAS - SEM spending exceeded estimates in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will continue its growth in the same manner according to findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), released today [...] more...

SEMPO Survey: Direct Sales Beats Brand Awareness for SEM Dollars

Written on
November 30th 2006
Author
Editor

The first round of results from the annual Search Engine Marketing Professional Organization (SEMPO) marketing survey are in, and apparently marketers are more interested in proving the value of SEM funding through the observable results of direct sales marketing over the often immeasurable effectiveness of brand awareness. According to the preliminary [...] more...

SEMPO Launches Initiative for In-House Search Marketers

Written on
October 5th 2006
Author
Editor

The Search Engine Marketing Professional Organization (SEMPO) today announced a new initiative to help search marketers embedded in the corporate world share best practices and swap ideas. SEMPO launched the program after observing the increasing number of businesses that have hired their own in-house search marketers. SEMPO has launched a [...] more...

SEMPO Addresses Rising PPC Costs

Written on
April 25th 2006
Author
Editor

Today at the Search Engine Strategies 2006 Conference on Toronto, SEMPO (the Search Engine Marketing Professional Association) announced the latest results of a survey, revealing that few advertisers are prepared for the rising PPC advertising costs. SEMPO is a search marketing non-profit representing more than 380 search-related companies. The survey found [...] more...

SEMPO Study Projects SEM on the Up and Up

Written on
January 9th 2006
Author
Editor

In a report released today, the Search Engine Marketing Professional Organization (SEMPO) found that in 2005, advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing—a 44% increase over the year before. The study—which covers various aspects of search spending, including payments to search engines and search-related [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

Adotas Partnership