sempo



Get in Control with Paid Media: How PPC and Display Can Put You Back in the Driver’s Seat

Written on
October 22nd 2012
Author
Daniel Laury

Ding ding! Let the bout begin. There’s a wrestling match for your ad dollars going on right now. The players — media giants Facebook and Google — are working up a sweat over who will command a greater share of paid media ad spend. SEMPO estimates that the North American ... more...

Facebook Challenging Google on CPC Front

Written on
April 13th 2011
Author
Gavin Dunaway

ADOTAS – So far its mostly been anecdotal, merely whispers on the wind and “this is what the kids are doing” chat, but the notion that Facebook is cutting into Google’s search dominance has appeared on another front: CPC advertising. As Efficient Frontier reported on Monday that Facebook CPC rates have ... more...

Welcome Aboard: Industry Hirings

Written on
March 10th 2010
Author
Gavin Dunaway

ADOTAS – Yahoo! vet Cheryl Kellond has joined the management team at Panache, taking on the role of executive vice president. With 15 years in the industry, Kellond was previously vice president of advertiser product marketing. With the promotions of Calvin Wong to chief operating officer; Sushene Swenson to vice president ... more...

Searching for the search future

Written on
March 27th 2009
Author
Edward Barrera

ADOTAS — While search is the major player already in online advertising, it still has room to grow. Search spend is more than $10 billion, and with ROI and performance-based results is now of primary importance to advertisers, but areas such as the words that aren’t being monetized can still be ... more...

SEM Soars

Written on
March 19th 2008
Author
Sarah Novotny

ADOTAS – SEM spending exceeded estimates in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will continue its growth in the same manner according to findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), released today ... more...

SEMPO Survey: Direct Sales Beats Brand Awareness for SEM Dollars

Written on
November 30th 2006
Author
Sarah Novotny

The first round of results from the annual Search Engine Marketing Professional Organization (SEMPO) marketing survey are in, and apparently marketers are more interested in proving the value of SEM funding through the observable results of direct sales marketing over the often immeasurable effectiveness of brand awareness. According to the preliminary ... more...

SEMPO Launches Initiative for In-House Search Marketers

Written on
October 5th 2006
Author
Sarah Novotny

The Search Engine Marketing Professional Organization (SEMPO) today announced a new initiative to help search marketers embedded in the corporate world share best practices and swap ideas. SEMPO launched the program after observing the increasing number of businesses that have hired their own in-house search marketers. SEMPO has launched a ... more...

SEMPO Addresses Rising PPC Costs

Written on
April 25th 2006
Author
Sarah Novotny

Today at the Search Engine Strategies 2006 Conference on Toronto, SEMPO (the Search Engine Marketing Professional Association) announced the latest results of a survey, revealing that few advertisers are prepared for the rising PPC advertising costs. SEMPO is a search marketing non-profit representing more than 380 search-related companies. The survey found ... more...

SEMPO Study Projects SEM on the Up and Up

Written on
January 9th 2006
Author
Sarah Novotny

In a report released today, the Search Engine Marketing Professional Organization (SEMPO) found that in 2005, advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing—a 44% increase over the year before. The study—which covers various aspects of search spending, including payments to search engines and search-related ... more...