sem
Marin Aims To Boost, Simplify Search Marketing
ADOTAS – Marin Software, a provider of paid search management applications for advertisers and agencies, has launched a marketing campaign that aims to wake up somnambulant search marketers. The “No Black Box” campaign – which includes print and online advertising, lead gen and more – was designed to show how search [...] more...
WebTrends Takes Aim at $4.5B in Paid Search Waste
ADOTAS – Online advertisers will throw away $4.5 billion on paid search advertising this year alone, according to WebTrends, a Web analytics service. WebTrends has unveiled a new service called the WebTrends Ad Director (set to formally debut today at the Search Engines Strategies conference in San Jose, Calif.) to [...] more...
Spend More, Spend Better … See ROI Rise
ADOTAS EXCLUSIVE — In today’s economic climate, many marketers are understandably looking for ways to cut their spend. But there’s one area marketers should be increasing their budgets: search engine marketing. The truth is, you can’t afford NOT to increase your search marketing spend – because SEM consistently delivers the [...] more...
Hakia Launches Syndication Web Services
ADOTAS – hakia, a semantic search engine, has launched Syndication Web Services for sites and businesses looking to offer semantic search to their visitors. The new service delivers the core semantic technology that fuels its search engine, along with other applications that are suitable for portals, search engine marketing firms, mobile [...] more...
Waterfront Buys Its Own In-House SEO Team
ADOTAS – In a bid to monetize its traffic and bring in ad dollars, online health company, Waterfront Media, has gobbled up search-engine marketing and optimization firm Netramind. Financial details were not disclosed. Netramind’s search technology and U.S. staff will be absorbed by Waterfront; the company will maintain its office in [...] more...
Search-Referred Auto Insurance Quotes Mushroom
ADOTAS – comScore, Inc. today released a study that demonstrates the role search plays in the online car insurance market. The study found that search-referred auto insurance quotes increased by 36% last year. Growth in Online [...] more...
Register.com Launches SEM Tool for Small Businesses
ADOTAS — SEM gotcha down? Need solutions, stat? Register.com, a Web service provider for the little guys, has launched a new product, auspiciously named Guaranteed Leads. The service as touted as a one-stop-shop to help businesses execute easy, effective Search Engine Marketing campaigns on big search engines, including Google, Yahoo [...] more...
SEM Soars
ADOTAS - SEM spending exceeded estimates in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will continue its growth in the same manner according to findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), released today [...] more...
Bonds.com Launches Multi-media Ad Campaign
ADOTAS - Bonds.com Group, Inc., a developer of the online trading platform BondStation, announced their first quarter marketing initiatives. The company officially launched their licensed broker-dealer site BondStation in December of 2007 and unveiled their $200,000 multi-media advertising campaign for February and March of 2008. The plans include :15 and :30 [...] more...
Bring Back Ka-Ching With SEM
ADOTAS - Finding hidden niches to exploit is the only way to weather the financial lashings of a recession. So how can online marketers get by and even thrive in a hostile environment? The president and CEO of internet marketing agency WebMetro, Carlos Ugalde, says he’s discovered the key: concentrating on [...] more...
Latest News
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Zenith Slashes Global Ad Spend Forecast October 7th 2008
- Web Associates Rebrands as LEVEL Studios October 7th 2008
- Funding News: Oberon Media, Appssavvy October 7th 2008
- Men Favor Internet Over TV October 7th 2008
- Newspapers Jump on Mobile Bandwagon With 2ergo October 7th 2008
- Moskovitz, Rosenstein Leave Facebook To Form Venture October 6th 2008
- BlackArrow Raises $20 Million October 6th 2008
Features
- Four UXD Commandments for the Interactive World October 7th 2008
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Self-Serve Ad Exchange: This Century’s Strowger Switch? October 6th 2008
- Banners: Back from the Dead October 3rd 2008
- How To Earn Top Network Admittance October 2nd 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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