sem



Survey of Online Publishers Shows the Strength of Facebook, Weakness of SEM

Written on
March 27th 2014
Author
Press Release

SAN FRANCISCO, March 27, 2014 (ADOTAS) – VigLink and Netpop today released their inaugural findings from Publisher Roundtable, a new collective intelligence platform for online content publishers, showing Facebook as the clear favorite social platform for driving traffic to a publisher’s Web site. More than 250 Web publishers representing over 30 ... more...

Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories in US, UK and France

Written on
March 12th 2014
Author
Press Release

ROME, March 12, 2014 (ADOTAS) – Paid search advertising is dominated by an elite minority of highly successful advertisers, according to exclusive data released today by the Festival of Media Global and its insight partner Kantar Media. The results are from a proprietary study by Kantar Media’s search marketing intelligence ... more...

Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns

Written on
March 6th 2014
Author
Kristen Cho

ADOTAS – Mobile is no longer a supplementary feature; rather, it’s a requisite aspect of consumers’ lives. Marketers are catering to on-the-go content consumption and discovery – and search is no exception. A couple weeks ago, Yahoo introduced Gemini, a unified marketplace for mobile search and native advertising. Gemini is ... more...

Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
December 30th 2013
Author
Andrew Pancer

EDITOR’S NOTE: This article, originally published on April 18, 2013, placed at No. 6 in our 20 most popular articles of the year. ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly ... more...

Lost in Translation: Bridging the Chasm Between ‘Search Engine’ and ‘Marketing’ Through Entity Ads

Written on
December 26th 2013
Author
Murthy Nukala

EDITOR’S NOTE: This article, originally published on June 13, 2013, placed at No. 14 in our 20 most popular articles of the year. ADOTAS — In the world of search engine marketing, there is ironically a large chasm between “search engine” and “marketing.” A search engine marketer’s (SEMs) day-to-day activities, including keyword ... more...

ARI Announces Acquisition of Duo Web Solutions

Written on
November 5th 2013
Author
Press Release

MILWAUKEE, November 5, 2013 (ADOTAS) – ARI Network Services, a leading provider of website, software and data solutions that help dealers, distributors, and manufacturers Sell More Stuff!™, announced today that it acquired Duo Web Solutions, the leading provider of social media and online marketing services for the powersports industry. Terms ... more...

Acquisio Launches Call Tracking Program for Agencies, Resellers and Channel Partners

Written on
October 24th 2013
Author
Press Release

MONTREAL, October 24, 2013 (ADOTAS) – Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, today announced the launch of the Acquisio Call Tracking Program, a technology  partnership program designed to help SEM agencies, resellers and Channel Partners track, ... more...

EXCLUSIVE: Viamedia To Launch Programmatic TV Ad Exchange At Advertising Week

Written on
September 19th 2013
Author
Richard L. Tso

ADOTAS — The ad industry is all about automation these days, so why should the planning and buying of television commercials be exempt? In an exclusive pre-Advertising Week discussion with Adotas, Viamedia CEO Jeff Carter (pictured) revealed his plans to announce a new company called placemedia next week that aims to solve the ... more...

Soccer And Social Media: An Interview With Lisa Bregman, Manager, Digital & Social Media For LA Galaxy

Written on
July 10th 2013
Author
Alec Green

ADOTAS – When LA Galaxy signed David Beckham in 2007, the team instantly went from one of the most well-established and successful clubs in Major League Soccer (MLS) to a global brand with worldwide media interest and fan support.  2007 was also around the time when social media began to gain steam ... more...

Larissa’s Picks to Click: WSJ Video, Illegal Advertising, SEM

Written on
April 30th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. My favorite month (and birthday month) starts tomorrow!  Don’t forget to say “rabbit”! AdExchanger interviews The Wall Street Journal’s Nina Lawrence about ... more...