Adotas

Where media buyers start online





security



Haute Secure Introduces Free Tool To Combat Online Fraud

Written on
March 7th 2008
Author
Editor

ADOTAS — A start-up run by three former Microsoft Corp., employees has created a new tool to combat online security risks, according to reports. Haute Secure introduced a free online service that will allow consumers to detect and halt Internet-borne computer code created to steal private data. The service is similar [...] more...

Sendio Launches Anti-Spam Pricing Promo for Fed, State Governments

Written on
March 19th 2007
Author
Editor

Sendio is slashing prices, particularly that of its I.C.E. Box for federal and state government agencies. Sendio is an email security establishment, working with businesses of all sizes to block unwanted email, viruses, phishing and botnet attacks through a Hardware-as-a-Service (HaaS) system. From now until April 30, 2007, all [...] more...

Microsoft Chasing Cybersquatters

Written on
March 14th 2007
Author
Editor

Tech giant Microsoft has expanded its campaign against “cybersquatting,” the practice of buying up misspelled or unsold trademarked domain names and either filling the page with ads or offering to sell it to the trademark holder at an inflated price. Cybersquatting is illegal in both the US and the UK [...] more...

Connecticut Debates Age Check Bill for Social Networks

Written on
March 9th 2007
Author
Editor

Connecticut Attorney General Richard Blumenthal has introduced a bill that would require all social networks operating in that state, including MySpace and Xanga, to verify users’ ages, require parental consent to publish the profiles of minors, and give parents access to their children’s data. Social networks, especially MySpace, have been criticized [...] more...

MySpace Giving Parents a Peek at Profiles

Written on
January 19th 2007
Author
Editor

Spurred on by four recent liability lawsuits by families who claim their daughters were sexually assaulted by people they met through the service, News Corp-owned MySpace is developing a new tool that will allow parents to glean more information about their children’s MySpace profiles. Code named “Zephyr,” the software will monitor [...] more...

Protect and Prosper: How Online Brand Protection Makes for Happy Holidays

Written on
December 18th 2006
Author
Mike Denning

The busiest shopping season of the year is here. It’s a boon for major brands online, since nearly half of all Americans have indicated they plan to buy at least one gift online. But as the number of online shoppers grows, so too does the number of cyber criminals looking [...] more...

Microsoft Plays Detective, Casts 129 Lawsuits on Phishers

Written on
November 22nd 2006
Author
Editor

According to a Reuters report, Microsoft is aiding law enforcement efforts overseas by serving up 129 lawsuits related to phishing activity in Europe and the Middle East. The legal sweep arrives in the wake of the Redmond, WA giant’s unveiling of its Global Phishing Enforcement Initiative in March. Of the 129 [...] more...

Defending Your Brand Online: Five Assumptions Marketers Should Avoid when Building Trust and Brand Equity

Written on
October 16th 2006
Author
Mike Denning

It’s a sad but familiar tale: The marketing team at a global company works for months on the launch of a new product, only to find out after the fact that phishers and fraudsters are pulling their customers away, their profits down, and their reputation into the gutter. It happens more [...] more...

The Alter Ego Advantage: Why Nom de Guerre by Populus Reduces Online Vulnerability

Written on
September 29th 2006
Author
Michael H. Sproule

Everyone needs a nom de guerre. While we enjoy the ability to interact more directly with others, an increasingly connected world makes it harder to maintain a sphere of personal, protected space. We have become vulnerable to exposure in surprising ways illustrated by some recent events: • Users [...] more...

Report: Sophisticated Crime Syndicates Taking Over Cyber Scams

Written on
September 15th 2006
Author
Editor

Homespun hackers are dwindling as a threat to the online space, but much more sophisticated and threatening cyber criminals are emerging. According to a Reuters report, cyber-scams are increasingly being committed by organized crime syndicates out to profit from such complicated scams. Said groups typically engage in ID theft, carding, [...] more...