security
NuCaptcha Bolsters Back-End for CAPTCHA Product Launch
ADOTAS - NuCaptcha has launched the “Make the Switch” campaign to promote the public launch of its CAPTCHA suite, which includes in-CAPTCHA advertising. Because NuCaptcha new unit is the exact same size as Google’s predominant ReCaptcha, one can easily be traded for the other. While NuCaptcha introduced its in-CAPTCHA video ad solution last October [...] more...
Captcha Advertising Is Catching On
ADOTAS – As interactive marketers look for more engaged and “integrated” advertising mediums, Captachas are emerging as a valuable new tool. Here are three things interactive marketers need to know about Captcha-based advertising: 1. You can use Captchas in many different ways to drive engagement. Interactive video: Advertisers with existing IAB video assets [...] more...
Apple Wasn’t ‘Secretly’ Collecting iPhone Location Data
ADOTAS – In June of last year I wrote a story entitled: “Just What Does Apple Plan To Do With My Location Data?” With the launch of the iPhone 4 and iOS 4.0, Apple added this paragraph to its privacy policy: “To provide location-based services on Apple products, Apple and our [...] more...
Senator Schumer Campaigns for HTTPS
ADOTAS – At a news conference from a Manhattan coffee shop, Senator Chuck from Brooklyn — OK, you might know him as U.S. Senator Charles Schumer (D-NY), but you’ve never shared a plate of Jamaican Jerk chicken with him during the West Indies Parade — urged major website operators, from [...] more...
Adgregate Gives Facebook Stores Symantec Security
ADOTAS – Facebook may be where all the kids like to hang out, but it’s still kind of a sketchy neighborhood for retailers interested in social commerce. My goodness, even CEO Mark Zuckerberg’s fan page was hacked just the other week! To make social retailers feel safe conducting business on the [...] more...
Son of a Breach! Apple Devices Vulnerable to PDFs
ADOTAS – You survived “antennagate.” Your device hasn’t exploded in your hands (yet). But Apple iPhone 4 users, are you ready to face the newest threat — the PDF? Gizmodo, which must be Apple’s favorite tech news site by now, reports that loading a PDF file from a web page on [...] more...
Who Can You Trust? Interactive Advertising Is Dangerous!
INDUSTRY PACE – If you’ve been reading the industry publications, you’ve seen that there has been some talk about “fake agencies” doing business in the industry, notably a company under the name “Bellas Interactive.” Casale Media wrote in MediaPost about their encounter with the company, where they were so fooled [...] more...
App Store Breach Raises Security Concerns
ADOTAS – Last week, a smartphone security software firm released an inflammatory report suggesting that a fifth of the apps in the Android Market collect data that could be used for evildoing by evildoers. The media picked up on it, but failed to note (at first) that 1) apps need [...] more...
Anchor Intelligence: Click Fraudsters Still Running Rampant
ADOTAS – It may be popular for those in the industry to spout that the “Wild West” days of Internet advertising are over, but Anchor Intelligence is seeing as much attempted click fraud as ever. Although it slightly decreased quarter-over-quarter, the company noted in its second quarter “Traffic Quality Report” [...] more...
High Noon for Industry Security
ADOTAS – When I told several of my colleagues in the security arena nine months ago that I was resigning my position as the director of security enforcement for MySpace to take on a security role for the online advertising firm Epic Advertising, their first statement was, “Security for an [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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