Adotas

Where media buyers start online





second_life



Report: Second Life Marketing Falling Flat

Written on
April 5th 2007
Author
Editor

Second Life, the online virtual world created by Linden Labs, has become a magnet for online marketers of all shapes and sizes. It’s been used to hock everything from cars to political platforms. But all is not well in 3D marketing land, according to a study released last week by [...] more...

Sight, Sound and eMotion: Making a Case for Marketing in Second Life

Written on
October 30th 2006
Author
Adam Broitman

Media extends our ability to interact with the world as well as our ability to retrieve and share information. As we move forward in the digital century, our extensions are growing in number and becoming increasingly human. The seismic shifts in how we communicate in the [twenty-first] century pose new [...] more...

Reuters Reporting Virtual News

Written on
October 16th 2006
Author
Editor

International and financial newsgathering company Reuters has announced the opening of a new bureau in the massively multiplayer online game Second Life. Real life Reuters reporter Adam Pasick (known in the game as Adam Reuters) will act as Reuters’s Second Life bureau chief, bringing the full force of the Reuters [...] more...