second-screen



What The Industry is Saying About Amazon’s Fire Phone

Written on
June 19th 2014
Author
Mike Daly

ADOTAS – Amazon yesterday became the first ecommerce player to introduce its own smartphone: Fire. What sets fire apart from other such devices are two new breakthrough technologies: Dynamic Perspective and Firefly. Dynamic Perspective uses a new sensor system to respond to the way the user holds, views, and moves the ... more...

IAB: Smartphones to Play Major Role in 2014 World Cup

Written on
June 5th 2014
Author
Press Release

NEW YORK, June 5, 2014 (ADOTAS) — Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from the Interactive Advertising Bureau ... more...

Twitter for Business Case Study: Domino’s UK’s #BigNightIn

Written on
May 1st 2014
Author
Sean ONeal

ADOTAS — The primary marketing spend for most brands is television. And why not? It has massive reach and its generally high production sight, sound and motion commercials are effective creating consumer interest and ultimately moving product. But what if brands could spend a relatively small amount of money to ... more...

Alternative Screens: Putting TV Advertising on the Spot

Written on
April 29th 2014
Author
David Leider

ADOTAS – Like the high school prom queen 20 years later, the television screen is beginning to lose its glow for viewers, as younger, more appealing screens divert their attention. Although TV ad spending is still rising, the number of people TV is reaching is trending toward flat or declining. ... more...

5 Tips for Improving Ad Engagement and Driving ROI

Written on
April 11th 2014
Author
Sid Bhatt

ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet. According to a recent report by AdReaction, 41 percent of screen time is simultaneous usage of ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

Super Bowl is the Party of the Year. Got a Story to Tell or a Joke to Share?

Written on
January 31st 2014
Author
Mike Barrett

ADOTAS – It’s Super Bowl season again, and the industry debate is on: Are the ads worth it, or are they a waste of money? No matter which side you come down on, you can’t argue this: with an average audience of more than 105+ million viewers, the Super Bowl ... more...

Survey: How and Why Americans Will Watch Football’s Big Event

Written on
January 30th 2014
Author
Mike Daly

ADOTAS – Burst Media recently surveyed 1,032 US online adults aged 18 or older about their plans for watching this year’s Super Bowl. The company, a full-service provider of digital advertising solutions for independent Web publishers and brand advertisers, covered how digital media and devices play a role in the viewing experience ... more...

Big Game, Big Data, Big Opportunity

Written on
January 29th 2014
Author
Patrick Marrinan

ADOTAS – Every year, the Super Bowl showcases the top two NFL teams and determines bragging rights for the season. But as compelling as the latest matchup is, it’s not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It’s the one time ... more...