second-screen



5 Tips for Improving Ad Engagement and Driving ROI

Written on
April 11th 2014
Author
Sid Bhatt

ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet. According to a recent report by AdReaction, 41 percent of screen time is simultaneous usage of ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

Super Bowl is the Party of the Year. Got a Story to Tell or a Joke to Share?

Written on
January 31st 2014
Author
Mike Barrett

ADOTAS – It’s Super Bowl season again, and the industry debate is on: Are the ads worth it, or are they a waste of money? No matter which side you come down on, you can’t argue this: with an average audience of more than 105+ million viewers, the Super Bowl ... more...

Survey: How and Why Americans Will Watch Football’s Big Event

Written on
January 30th 2014
Author
Mike Daly

ADOTAS – Burst Media recently surveyed 1,032 US online adults aged 18 or older about their plans for watching this year’s Super Bowl. The company, a full-service provider of digital advertising solutions for independent Web publishers and brand advertisers, covered how digital media and devices play a role in the viewing experience ... more...

Big Game, Big Data, Big Opportunity

Written on
January 29th 2014
Author
Patrick Marrinan

ADOTAS – Every year, the Super Bowl showcases the top two NFL teams and determines bragging rights for the season. But as compelling as the latest matchup is, it’s not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It’s the one time ... more...

Super Bowl XLVIII: Lessons Learned from Last Year’s Coca-Cola Fail

Written on
January 28th 2014
Author
Martin Hayward

ADOTAS – Last year, experts warned brands planning to advertise in the Super Bowl that they need to be prepared for traffic spikes to their websites, especially after airing interactive ads. Unfortunately, Coca Cola did not heed the advice, which created frustration with a mobile website that simply would not ... more...

Smart TV Trends in 2013

Written on
December 31st 2013
Author
Michael Lantz

EDITOR’S NOTE: This article, originally published on January 10, 2013, placed at No. 2 in our 20 most popular articles of the year. ADOTAS – The world of TV is rapidly evolving and over the past two years, we have seen introductions of a multitude of Smart TV models from ... more...

Leverage the Value of the Second-Screen Trend – Now and After the Holiday Shopping Season

Written on
December 19th 2013
Author
Christine Oliveri

ADOTAS – This holiday season, the increasingly popular second-screen phenomenon – where people simultaneously use TVs, tablets, laptops and smartphones – has been creating numerous opportunities for companies to enhance engagement between consumers and their brand. Over the last several years, second screens have quickly become popular sources for consumers researching ... more...

Let’s Stop Debating Whether or Not Super Bowl Ads are Worth It

Written on
December 13th 2013
Author
Chris Teso

ADOTAS — Every year the industry debates whether or not Super Bowl ads are worth the millions of dollars that brands invest for a TV spot (current estimate for the 2014 Super Bowl: $4 million for a 30-second spot). I’m not here for that debate, because it’s absolutely worth it if your primary ... more...