second-screen-applications



Brands Want Your Undivided Attention: Social TV vs. Second Screen

Written on
April 22nd 2013
Author
Richard L. Tso

ADOTAS – At CES earlier this year, Social TV emerged on the scene as the seemingly perfect union of television and social media. The concept of people communicating while watching video content is nothing new, but major strides in technology have enabled the integration of online conversations, built into the ... more...

Brands Want Your Undivided Attention: The Rise of Multi-Screen Ad Campaigns

Written on
November 7th 2012
Author
Richard L. Tso

We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front of the television to watch 30 Rock or Newsroom, and ... more...