sears
Study: Paid Google Shopping Coincides With 79% Drop in Retailers’ ‘Shopping’ Integrations
NEW YORK, March 27, 2013 (ADOTAS) - There was a 79% fall¹ in shopping integrations showing retailers’ products within Universal or “blended” search results on Google.com during 2012, according to new research from search and social analytics leader, Searchmetrics. The fall coincides with Google starting to charge retailers to use its [...] more...
Retail Sites, Including Amazon, Dominate Paid Search Advertising on Google
A new study reveals that retail web sites are dominating paid search advertising on Google.com, with amazon.com taking the lead as both the most visible retail advertiser and also the retail brand most likely to be seen in organic search results. The findings come from a study by search and social analytics [...] more...
Neolane Infographic: ‘Finding Your Way with Marketing Automation Workflow’
Neolane recently created this infographic, “Finding Your Way with Marketing Automation Workflow,” which is cleverly designed to look like a subway map. Each subway line represents a different category of automation, with the stops as examples. The stops where the subway lines intersect represent the workflow examples spanning multiple categories. Subscribe [...] more...
AFAIK: New Executive Hirings at DoubleVerify, DWA, Madison Logic
DoubleVerify, the worldwide leader in online media transparency, accountability and performance insights, today announced the appointment of Jack McClunn (pictured) as Chief Financial Officer of the company, responsible for financial strategy and operations. The appointment solidifies DoubleVerify’s management team as the company continues to accelerate its strategic growth initiatives. Prior [...] more...
Study: Best Buy, Target at High Risk for Amazon Showrooming, But Others Face Even Greater Threat
SEATTLE, WA (February 27, 2013) – In the largest showrooming study to date, Placed identified Best Buy and Target as high-risk retailers for Amazon customers to view offline and buy online. Surprisingly, Best Buy and Target were not the most at risk for showroomers taking over their aisles. The results [...] more...
Mobiquity Study: Apple, Best Buy and Kohl’s Deliver the Most Satisfactory Mobile Shopping Experiences
BOSTON (December 12, 2012) – While Black Friday and Cyber Monday 2012 proved that mobile commerce is growing steadily, new research reveals that the top 20 brick-and-mortar retail brands still fall short of consumers’ expectations for fast, well-designed and functional mobile apps and websites. “The Mobile Shopping Satisfaction Report,” an [...] more...
Taykey Analyzes Social Chatter Surrounding Holiday Shopping
Taykey recently analyzed the social conversation happening around holiday shopping (retailers, promotions, products). Below is a spreadsheet (click repeatedly to enlarge) that shows names of various retailers who had a significant volume of activity, and underneath, the top other terms associated with those retailers. A few interesting nuggets: Many of the terms associated [...] more...
Kenshoo Launches the Kenshoo Local Certification Program
LOS ANGELES (December 5, 2012) – Kenshoo, a global leader in premium digital marketing technology, launched today at ILM West the Kenshoo Local certification program, an advanced search engine marketing training and certification initiative that develops and validates local marketing expertise and allows practitioners to reach the Kenshoo Local [Pro] status. “Performance [...] more...
Top U.S. Retail Search Marketers Increase Thanksgiving Day Sales 65% Year-Over-Year, Spend 51% More on Cyber Monday
SAN FRANCISCO (November 28, 2012) – Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled performance data for U.S. retail search engine marketing programs during the holiday season to date. Online sales revenue driven by search marketing for the period beginning November 1 and ending November 26 [...] more...
Black Friday Recap: This Year’s Winners Based on Real-World Visits
The dust has settled on Black Friday and early reports are touting the record-breaking billions spent by consumers. But which retailers were the most successful at turning the Black Friday hype into a flood of in-store foot traffic? In order to better understand how major retailers fared this Black Friday, Placed [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
-
Loading ...
Reader Favorites
Classifieds
- Digital Account Executive
- Sr Planner- Digital Vendor Marketing
- Business Analyst - IT Operations
- Client Relationship Manager
- Print and Web Manager
Recent Comments
- Report: Tremor Video Files for IPO: [...] company’s IPO would draw the strongest response: Tremor Video, Yu.Me or Adap.tv. A staggering
- Report: Tremor Video Files for IPO: [...] Friday, based on a May 9 report from Bloomberg, we conducted a poll asking
- Bob Gordon: Cave Drawings still convey their creators thoughts and ideas...the debate about the effectiveness of display
- Streaming Music Service Payments | Copy Combine Transform: [...] pressure on recorded music value has resulted in a streaming service business model that
