searchignite
Paid Search Spend Way Up Before Black Friday
ADOTAS – The U.S. economic climate may still be pretty frosty, but online advertising is bouncing back respectably before the holiday season, with the Interactive Advertising Bureau reporting record-breaking first half and third quarter 2010 revenue and predicting higher-than-ever revenue for the entire year. SearchIgnite’s latest paid search findings bolster that [...] more...
SearchIgnite Display Platform Offers Comprehensive Attribution
ADOTAS – Silos are for missiles, not online marketing — so why do advertisers use separate technologies to follow their search, display and other online efforts? A centralized solution would make more sense, according to performance marketing company — one that tracked display initiatives right alongside paid search, SEO [...] more...
Search Rekindles the Flame
ADOTAS – Baby, search is back and its hotter than its been for awhile. Efficient Frontier reports that search engine marketing jumped 20% year over year in the first quarter of 2010, while SearchIgnite gasps that paid search jumped 11%. In particular, Efficient Frontier notes that retailers spent 32% more in [...] more...
With Innovation Interactive, Dentsu Finally Gets Its Digital Ad Shop
ADOTAS – After having its $700 million bid for Razorfish denied, Japanese ad agency Dentsu has been shouting from the rooftops that it was on the hunt for a digital ad shop. It’s finally a bagged a winner: Dentsu Holdings USA announced that it has acquired Innovation Interactive — the parent [...] more...
Retail Search Spend Up 33%
ADOTAS – In spite of (or due to) forecasts of a Scroogey holiday season, multi-channel retailers are actually increasing their U.S. search spend, according to a report from SearchIgnite. Retail search spend is up 33% so far this quarter compared to Q4 of last year. The increase is becoming more pronounced [...] more...
Bad Timing: Yahoo-Google Deal To Spike Ad Prices 20% +
ADOTAS – The search-ad deal that Google and Yahoo have been touting may result in a serious price increase for interactive advertisers – a jump of more than 20%. News like this is never good, but the timing is especially bad for online advertisers who are hoping to lure brands [...] more...
Study: Yahoo Beats Google in Search Ad Dollars Growth
ADOTAS – Search marketing spending increased in the first quarter of this year, but spending growth slowed in March, raising fears about the second quarter, according to a report from SearchIgnite, a search advertising technology firm. But the most interesting statistics in the study were that Google lost share to [...] more...
Panama Suffers While Search Is In The Clear
Project Panama is on the decline according to a new report by SearchIgnite and RBC Capital Markets, reports AdWeek. The search advertising product is only a year old and with the state of the union at Yahoo, it’s no surprise that the product may be experiencing a fast downfall. The report [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
