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GenieKnows.com Answers Local Search Wishes

Written on
June 8th 2006
Author
Editor

Canadian-based GenieKnows.co, a subsidiary of IT Interactive Services Inc. today launched a local search engine - GenieLocal.com - for its flagship GenieKnows.com search service. The new engine aims to help users pinpoint specific information about a U.S.-based locale to find the type of business establishment or attraction they are seeking. “We [...] more...

Can Click Fraud Create Opportunity? Exploring the Upside of Google’s Latest Settlement

Written on
June 8th 2006
Author
Michael Stebbins

If you’re a Google AdWords advertiser, you should’ve received notice of settlement for click fraud claims. If you haven’t received this, check your spam filter–the sending e-mail address may be filtered as possible spam. Look for clicksettlement@xmr3.com. So you’ve received and read the settlement notice, and perhaps even some of [...] more...

WebSideStory: Top 4% Keywords Make Up 50% of all Searches

Written on
June 7th 2006
Author
Editor

According to a study released today by the marketing analytics company WebSideStory, the about half of all search queries are comprised of only the top 4% of all unique search queries on a given web site. For ecommerce sites, the numbers are even lower, with the majority of searches containing [...] more...

JupiterResearch: U.S. Search Growth Will Contribute to Outsourcing

Written on
June 6th 2006
Author
Editor

A newly released JupiterResearch report finds that the share of search marketers with annual revenues of $15 million or more has risen from 25 percent in 2005 to 37 percent in 2006. According to the new finding, titled “US SEM Executive Survey, 2006,” the number of marketers using bid management [...] more...

Google’s Adsbot Spider– How Dangerous is It?

Written on
June 6th 2006
Author
Jordan Glogau

Recently on the AdWords site, Google announced it was sending a new robot out into the world. The name of the robot is Adsbot. Adsbot isn’t an ordinary spider like Googlebot, because it doesn’t examine your regular website, it examines the landing pages from your AdWords campaign. [...] more...

WebSideStory Brings Marketing Suite Across Pond

Written on
June 2nd 2006
Author
Editor

WebSideStory, provider of on-demand digital marketing and real-time enterprise analytics solutions, announced yesterday the launch of its Active Marketing Suite in Europe. The suite, which integrates on-demand digital marketing applications, including Web analytics, site search, keyword bid management and Web content management, was launched in the U.S. last year. Guardian Newspapers [...] more...

MSN UK Sets Commission Rate for Upcoming Paid Search Service

Written on
May 31st 2006
Author
Editor

Microsoft today announced its decision to use a tiered system for its search commission structure, with 15 percentas the maximum, which is in contrast to competitors Google and Yahoo. A spokesman for MSN told Mediaweek UK that he “expected the majority of agencies to make that level.” In January, Google caused controversy [...] more...

Marchex Purchases Open List

Written on
May 31st 2006
Author
Editor

Search marketing company Marchex has purchased Open List Inc.—publishers of aggregated content/search Web site OpenList.com—for a cool $13M. Marchex’s objective is to include Open List’s aggregated content across all its other Web properties. In conjunction with the buyout, Marchex has launched 31 new local and vertical industry sites incorporating Open [...] more...

Can SEO Coexist with Commerce? Studying the Bond between Search and Online Retail

Written on
May 31st 2006
Author
Melissa Burgess

Online retail and search are two industries that work in unison with the main objective to fulfill the consumers’ need. Paired together, they help consumers research, locate, and eventually purchase products and services, whether online or cross-channel. The dynamic nature of the retail industry is almost as fluid as search. Each [...] more...

A Pay-Per-Call Counterpoint: Local Search Is Trapped Under its Burdens on Merchants

Written on
May 22nd 2006
Author
John Melideo

By now we’ve all heard (many times) that performance-based advertising is hot, local search is hotter, and the two disciplines together finally offer the promise of making online advertising pay for millions of small to mid-sized businesses — whether or not they have a website. I use the phrase “offer the [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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