search_marketing



Paid Search Prices Continue to Rise; Better Returns in Social

Written on
February 19th 2013
Author
Al Lalani

Paid search for online retailers can become a spend suck, and price for keywords is still on the rise. In the second quarter of 2012, Google reported a 42% increase in paid click revenue. While more targeted and relevant ads can make the rising price of paid traffic worth the ... more...

Reaction: Yahoo’s Contextual Ad Alliance with Google

Written on
February 7th 2013
Author
Mike Daly

The industry is understandably abuzz about yesterday’s announcement that Yahoo! had formed a strategic partnership with Google. “… We’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob ... more...

Top 5 Search Marketing Coping Mechanisms

Written on
September 10th 2012
Author
Thi Thumasahit

Despite the billions of dollars invested in paid search technology over the past decade, managing a paid search campaign is a time-consuming process. To deal with the limitations of scale inherent in traditional keyword management, it’s no surprise that SEMs regularly employ coping mechanisms to make their jobs a bit ... more...

GenieKnows.com Answers Local Search Wishes

Written on
June 8th 2006
Author
Sarah Novotny

Canadian-based GenieKnows.co, a subsidiary of IT Interactive Services Inc. today launched a local search engine – GenieLocal.com – for its flagship GenieKnows.com search service. The new engine aims to help users pinpoint specific information about a U.S.-based locale to find the type of business establishment or attraction they are seeking. “We ... more...

Can Click Fraud Create Opportunity? Exploring the Upside of Google’s Latest Settlement

Written on
June 8th 2006
Author
Michael Stebbins

If you’re a Google AdWords advertiser, you should’ve received notice of settlement for click fraud claims. If you haven’t received this, check your spam filter–the sending e-mail address may be filtered as possible spam. Look for clicksettlement@xmr3.com. So you’ve received and read the settlement notice, and perhaps even some of ... more...

WebSideStory: Top 4% Keywords Make Up 50% of all Searches

Written on
June 7th 2006
Author
Sarah Novotny

According to a study released today by the marketing analytics company WebSideStory, the about half of all search queries are comprised of only the top 4% of all unique search queries on a given web site. For ecommerce sites, the numbers are even lower, with the majority of searches containing ... more...

JupiterResearch: U.S. Search Growth Will Contribute to Outsourcing

Written on
June 6th 2006
Author
Sarah Novotny

A newly released JupiterResearch report finds that the share of search marketers with annual revenues of $15 million or more has risen from 25 percent in 2005 to 37 percent in 2006. According to the new finding, titled “US SEM Executive Survey, 2006,” the number of marketers using bid management ... more...

Google’s Adsbot Spider– How Dangerous is It?

Written on
June 6th 2006
Author
Jordan Glogau

Recently on the AdWords site, Google announced it was sending a new robot out into the world. The name of the robot is Adsbot. Adsbot isn’t an ordinary spider like Googlebot, because it doesn’t examine your regular website, it examines the landing pages from your AdWords campaign. ... more...

WebSideStory Brings Marketing Suite Across Pond

Written on
June 2nd 2006
Author
Sarah Novotny

WebSideStory, provider of on-demand digital marketing and real-time enterprise analytics solutions, announced yesterday the launch of its Active Marketing Suite in Europe. The suite, which integrates on-demand digital marketing applications, including Web analytics, site search, keyword bid management and Web content management, was launched in the U.S. last year. Guardian Newspapers ... more...

MSN UK Sets Commission Rate for Upcoming Paid Search Service

Written on
May 31st 2006
Author
Sarah Novotny

Microsoft today announced its decision to use a tiered system for its search commission structure, with 15 percentas the maximum, which is in contrast to competitors Google and Yahoo. A spokesman for MSN told Mediaweek UK that he “expected the majority of agencies to make that level.” In January, Google caused controversy ... more...