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Secret Salsa Recipe: The Best Digital Marketing Mix
This past month I had the opportunity to speak with a prominent executive coaching group in the Los Angeles area on the topic of “Digital Marketing in 2010.” This group consists of CXOs (e.g. chief executive officer, chief marketing officer, etc.) for their respective companies. They meet regularly to exchange [...] more...
The 6.5 Commandments of Displaying Phone Numbers
ADOTAS – David Mihm started an interesting conversation about the pros and cons of using call measurement numbers on an advertiser’s website, ultimately suggesting that maybe the advantages aren’t worth the risk of jeopardizing the advertiser’s organic search rankings. This is a valid concern, but a properly-constructed dynamic website tracking number [...] more...
Display Is So Stimulating to Search
ADOTAS – Call it a tease, but display certainly has a way of arousing search. That’s not a bad thing, Eyeblaster reports, as the two make a sweet couple — with numerous conversions ahead. Analyzing extensive research that monitored 207 advertisers in 21 verticals running 1,300 cross-channel integrated search and [...] more...
Marin Brings Order to Google Content Network Chaos
ADOTAS – Reaching 80% of global web users, the Google Content Network is awing in its vastness — contemplating how to best deploy search spend in its seemingly infinite chaos can drive a marketer mad. Thus Marin Software, which makes paid search management application Marin Search Marketer, has introduced Placement [...] more...
Mapping Out the Non-Proprietary Search Space: Part III
ADOTAS – This is the last entry in a three-part series on the non-proprietary search space. Check out part one and part two. As this series on the non-proprietary search market comes to a close, hopefully we have shed some valuable light on the broader search advertising industry, beyond the “big [...] more...
DSNR Shines Spotlight on Landing Pages
ADOTAS – So much emphasis is put on the click that the importance of a landing page inappropriately gets shoved to a back burner. DSNR Media Group aims to put the landing page back front and center with Traffiliate, a tech platform that blends pre-click data with post-click and post-conversion [...] more...
Yahoo!-Microsoft Union Gets Regulatory Thumbs Up
ADOTAS – After so many months of planning and worrying and fingernails chewed to the nub, the moment has finally come: the U.S. Department of Justice and the European Commission approved the Microsoft-Yahoo! search deal. Let’s uncork the champagne! Microsoft and Yahoo! can now implement the search deal, which makes Bing the [...] more...
Growth and Hiring: Kitara Media Pushing Forward
ADOTAS – Yesterday U.S. President Barack Obama claimed the economic stimulus package he pushed through Congress in 2009 saved 2 million jobs and averted a depression, but it’s hard to see anything rosy about this worldwide recession. Economists are wondering if Greece’s debt troubles could send devastating shockwaves through the [...] more...
To 301 or Not to 301, That Is the Question
ADOTAS – In any given month, I conduct between five to 10 SEO campaign audits. What is an SEO campaign audit? An SEO campaign audit assesses the current search-effectiveness of a website. The audit helps identify what needs to be done to improve the SEO campaign and how to prioritize [...] more...
Yahoo! on Top of Display Pubs, Sinking in Search
ADOTAS – After battering the Mid-Alantic region for a few weeks, snow has finally arrived in the Big Apple. So far it’s not that impressive, but the weatherman is calling for up to 14 inches, which might make for a good excuse to sit by the fireside and pore through [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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