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Six Steps to Mobile Search Marketing Success
ADOTAS - Tablet and smart phone devices have forever changed the search marketing landscape, as the year of mobile has finally happened. Tablet sales were up 260 percent year-on-year during the first three quarters of 2011, according to PC World magazine, while IDC projected sales of more than 63 million tablets, [...] more...
Google Is the Top Search Engine of 2011, “Facebook” the Top Search
DM CONFIDENTIAL – According to the latest figures from comScore, Google lost market share, but still finished with nearly two-thirds of search queries conducted in the U.S. in November. Separate numbers from comScore show that “facebook” remains the top search term. Google finished November with 65.4 percent of explicit core search [...] more...
BlueKai Explores Future of Online Holiday Shopping
ADOTAS – Data marketplace/DMP BlueKai is looking into the past to predict the future of online holiday shopping — taking a look at the trend over the last few holiday seasons, the company finds that consumers are increasingly hopping into the sales funnel via search marketing. Also notable, online transactions jumped by [...] more...
Google+ Finally Has a Pages Feature
ADOTAS – After months of promises, promises, Google finally announced today it’s launching Google+ Pages, and in so many words, this means Google+ now offers users something equivalent to Facebook Pages. Back in August, Mashable’s Zeny Huang made a few predictions about how Google+ might trump Facebook, from an advertiser’s perspective, once [...] more...
The Importance of Distinguishing Features in Online Branding
ADOTAS – While we were writing some blogs at SocialNuggets, we thought of adding thumbnails of various tablets. Then started our search on Google and Yahoo! for images of various tablets. What we found was an utter lack of branding in the tablet marketplace — except in the case of [...] more...
Google+ Products Are Here to Stay
ADOTAS – The founders of Google have come under criticism in the press for limited use of their Google+ product — “Google Management Doesn’t Use Google+” – and that management should be using the social network more. This is certainly a great observation, but even if the founders of Google [...] more...
’Tis the Season for SEO! Predictive SEO for Major Events
SEARCHMETRICS – As soon as it’s cold enough outside that chocolate gingerbread cookies won’t melt, they start turning up in supermarkets by the truckload. And now, we’re here – Christmas is just around the corner. Well… not quite. But Santa will be here in less than three months, which leads me [...] more...
Conductor Focuses Searchlight on Universal Search Results
ADOTAS – Today at its inaugural Conductor Collaboration Conference (C3) in New York City, SEO management software maker Conductor is introducing numerous upgrades to its Searchlight SEO platform, including the ability to measure the effects of digital assets like news, videos or shopping results on universal search results. If you haven’t noticed, Google and [...] more...
Looking for the Open Spaces in the LUMAscape
ADOTAS - Over the next few weeks, as ad:tech and the other fall conferences continue to play out, we will all experience the collective sigh following the unveiling of a new LUMAscape as well as the usual predictions as to what it all means. If you haven’t seen one, the LUMAscape [...] more...
Case Study: Superfish Monetizes Browser Add-Ons Through Algorithmic Product Image Matching
ADOTAS – Think of it like the visual version of Pandora’s Music Genome Project: instead of analyzing and categorizing the layers of data within music to discover similarities between songs, Superfish’s Visual Search Engine analyzes images and their surroundings to discover the “Visual DNA,” as the company calls it, and find matches [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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