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Today’s Burning Question: Impact of Google I/O Announcements?
ADOTAS – We’ve asked our esteemed panel of industry thought leaders the following Burning Question: “What will be the impact of the big announcements coming out of this week’s Google I/O conference? Here’s how they responded: “Up until now, Google Wallet was primarily focused on mobile payments. Google’s announcement about Wallet Objects APIs [...] more...
Yahoo! Bing Contextual Ad Network Explodes to 2.5+ Billion Page Views
ADOTAS — You might not have realized it, but late last year two of the largest search companies Yahoo! and Bing partnered to take on the SEO giant Google by creating one of the largest contextual ad networks on the planet. Launched six months ago, the Yahoo! and Media.net joined [...] more...
Disrupt NY 2013: Introducing Enigma, the Google for Public Data
ADOTAS — There’s a sea of vital public data out there just waiting to be accessed, but currently, most people have no idea how to tap into it. Today at TechCrunch Disrupt in New York, one company stood out from the pack during the 10-minute company pitch session in front [...] more...
Coca-Cola Bets Big on All-Digital Campaign Geared Towards Teens
ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the company’s history, along with men’s fashion line. The content will be modeled from a mobile-first perspective in an [...] more...
Adotas Poll: Google Affiliate Network Shutdown is Good News
ADOTAS – In last week’s reader poll, we asked: ”Google Affiliate Network is closing: good, bad, or irrelevant?” The results are as follows: Good (68%). Irrelevant (23%). Bad (10%). This week’s poll question is: “Which channel do you find the most profitable for acquiring new customers: Social, Search, Email, or None of the above?” We’ll [...] more...
3 Imperatives For Making Online Video Live Up to the Hype
ADOTAS – For many, it’s difficult to know how excited to be about online video these days. On one hand, online video ad spend is expected to top $4bn this year (growing at a greater than 40% clip year-over-year). On the other, even with that level of growth, the dollars spent [...] more...
AFAIK: SDL, EachScape, GinzaMetrics, LSN Mobile
ADOTAS – Here’s what’s moved across our newswire this morning: SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems where he served as CMO for 3.5 years. Pegasystems is a $460 million market leader in Business Process Management (BPM) and a leading provider of [...] more...
Blogshare: Paid Search and Above The Line Integration
ADOTAS (via COVARIO) – Paid search and Above the Line (ATL) advertising integration is a hot topic in the digital world. Discussions around marketing channel “integration,” such as search and social media, SEO and PPC, and search and ATL, are starting to make real sense for advertisers who [...] more...
Performance Study: Google AdWords vs. Yahoo! Bing Network
ADOTAS – AdGooroo, a Kantar Media company, recently published a new report, “Yahoo! Bing PPC Performance Metrics,” which examines key search metrics for both Yahoo! Bing and Google AdWords across six industry verticals in the US during Q3 2012, including Retail, Financial Services, Travel, Education, Business to Business and Computer & [...] more...
Search Expert Weighs In on Latest Google Panda Update
ADOTAS – Grant Simmons (pictured), Director, SEO and Social Product at The Search Agency, recently offered us his take on the most recent Google Panda update. Grant has some interesting views on how Panda defines a brand, as well as how it defines content. Here’s a little view into Grant’s insights around [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Watch it Live: Xbox Reveal, 5/21 at 1 p.m. EDT/10 a.m. PDT May 21st 2013 ADOTAS – Microsoft will unveil its next generation Xbox today [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013 ADOTAS (via WordStream) — Here’s why I think Yahoo is [...] more »
- Live Twitter Feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
Features
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
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