search-retargeting



Transcending The Cookie: The New Tracking Paradigm

Written on
September 16th 2013
Author
Richard L. Tso

ADOTAS — First-generation ad targeting technologies relied heavily on the infamous cookie – a small line of text with ID tag that is integrated into people’s web browsers, giving advertisers the ability to identify and send consumers relevant ads online. Like virtual door keys, cookies allow a website to recognize ... more...

Leveraging Search Retargeting to Reach your Target Customers

Written on
March 27th 2013
Author
Michael Benedek

In the current age of the Internet, search is still the behemoth, the channel we cannot live without, accounting for roughly 50% of online ad spend. While search sites do undoubtedly serve as the predominant online aggregation point for consumer purchase-intent data for marketers, consumers spend a very small proportion ... more...

ReachLocal Inroduces Display Retargeting Solution for SMBs

Written on
August 13th 2012
Author
PR

ADOTAS  – ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today it is launching ReachRetargeting, an innovative display advertising solution that targets local consumers who have recently searched for an SMB’s business keywords as well as those who have recently visited ... more...

Magnetic Adds Three New Offices in 2012, Announces Huge 2011 Revenue Growth

Written on
March 15th 2012
Author
Brian LaRue

ADOTAS – Search retargeting company Magnetic announced today its plans for continued expansion in addition to figures around its growth to date. Specifically, the company claims an approximately 500 percent revenue growth (year over year) in 2011, and while it just augmented its original New York City base by opening ... more...

The Two-Pronged Benefits of Search Retargeting

Written on
March 6th 2012
Author
Daniel Owen

ADOTAS - According to SEMPO (the Search Engine Marketing Professional Association), the North American search marketing industry will exceed $20 billion in 2012. Much of that growth is expected to be found in innovative areas like search retargeting. Often touted for its superiority to traditional run-of-network display advertising, search engine ... more...

Four Customers, Seven Steps: Executing Site and Search Retargeting

Written on
August 19th 2011
Author
Josh Shatkin-Margolis

ADOTAS – When it comes right down to it, there are four kinds of digital customers in terms of value, but only one innovative strategy to get to them all. The first are the most likely to buy the products on your site; second most likely to buy are customers ... more...

Chango Discovers Seven Types of Effective Retargeting

Written on
June 13th 2011
Author
Gavin Dunaway

ADOTAS – Just like there are “Seven Habits of Highly Effective People” (wait, I forgot self-help author Stephen R. Covey miraculously discovered an eighth one right as his bank account was running low), search retargeter Chango has derived the “Seven Types of Effective Retargeting” — and fortunately you don’t have ... more...

Got Funds? Search Retargeter Chango Scores $4.25 Million

Written on
February 1st 2011
Author
Gavin Dunaway

ADOTAS – This search retargeting thing is getting buzz: Chango just closed a $4.25 million Series B round of financing led by Rho Canada, part of Rho Capital Partners. Previous investors iNovia Capital, Metamorphic Ventures, Extreme Venture Partners and 24/7 Media co-founder Geoff Judge also participated. Employing search intent data into ... more...

Magnetic Gets More Attractive With Self-Service

Written on
December 2nd 2010
Author
Gavin Dunaway

ADOTAS – As search marketers increasingly are crossing over into the world of display, Magnetic thought why not make buying that kind of media as simple as the SEM process? The search retargeter’s new self-service platform allows search marketers to find search intent data through display targeting, as well as create ... more...

Got Funds? Magnetic Brings Home $4 Million

Written on
June 17th 2010
Author
Gavin Dunaway

ADOTAS – Retargeting seems to on the mind of many venture capitalists as search retargeting specialist Magnetic closed a Series A funding round $4 million the richer. Charles River Ventures, Ron Conway and NYC Investment Fund led the round, with previous investors Founder Collective and IA Capital Partners also joining in ... more...