search-engine



eZanga.com Re-launches Online Advertising Platform at ad:tech San Francisco

Written on
March 27th 2014
Author
Press Release

SAN FRANCISCO, March 26, 2014 (ADOTAS) – eZanga.com, a Delaware-based search engine and digital marketing company, attended ad:tech San Francisco on March 26 and 27. In addition to exhibiting on the trade show floor, they also launched AdPad V3®, their redesigned ad platform that allows advertisers to create and manage multiple ... more...

The End of the SEO World as We Know It — And Why You Should Feel Fine

Written on
January 24th 2014
Author
Jeremy Walker

ADOTAS – If you’re a digital marketer or SEO aficionado, you likely have noticed the rapid disappearance of organic keyword data available in Google Analytics. It’s a startling — and likely scary — realization, as keyword data has been both a reliable and fundamental way to measure SEO success for ... more...

GLO Gaming and Bing Challenge Users to Earn Virtual Rewards

Written on
October 25th 2013
Author
Press Release

NEW YORK, October 24, 2013 (ADOTAS) — GLO Gaming, an industry leading native in-game advertising technology platform, and Microsoft have partnered in an effort to drive user acquisition for Bing’s consumer loyalty program, Bing Rewards. Bing Rewards launched it in September 2010 and delivers a premium Bing experience that helps new and ... more...

Search Expert Weighs In on Latest Google Panda Update

Written on
March 27th 2013
Author
Adotas

ADOTAS – Grant Simmons (pictured), Director, SEO and Social Product at The Search Agency, recently offered us his take on the most recent Google Panda update. Grant has some interesting views on how Panda defines a brand, as well as how it defines content. Here’s a little view into Grant’s insights around ... more...

An SES Primer: New York Set for Search Engine Strategies This Week

Written on
March 25th 2013
Author
Richard L. Tso

ADOTAS – The Search Marketing bigwigs of Silicon Valley are descending on the Big Apple this week for the Search Engines Strategies conference at the New York Marriott Marquis, including the likes of Google, Twitter, Adobe and Salesforce.com. The three-day event kicks off on tomorrow, March 26 and aims to ... more...

Five Laws for International Marketing Success in 2013

Written on
December 24th 2012
Author
Liz Elting

In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are ... more...

Collecta Opens a Real-Time Search Portal to MySpace

Written on
December 29th 2009
Author
Gavin Dunaway

ADOTAS – Earlier this month MySpace opened the floodgates and let its real-time stream irrigate the fields of developers. In turn, Collecta has a grown platform to sort through the waves of social data. The new search portal uses Collecta’s site search platform and the MySpace real-time API to index items ... more...

Search Engine Ranking Is A Measure of Market Leadership

Written on
September 14th 2009
Author
Daniel Assouline

ADOTAS — On Tuesday, August 18 Google’s Chief Economist, Hal Varian, declared that “conversion rates don’t vary much by position.” The conversion rate is the ratio to which users who click on ads in search engine marketing campaigns are converted to paying customers. Many media sources (incorrectly) extrapolated this relationship and ... more...

Searchme adds Twitter tweets

Written on
April 1st 2009
Author
Edward Barrera

ADOTAS — The visual search engine has integrated tweets into search results, making it easier for searchers to share results with the Twitter community by adding a ‘one-click’ post to Twitter button on every search page. Instead of a list of blue links, Searchme delivers large images of the web pages, ... more...

Gigablast Unveils Site Search Tool

Written on
March 19th 2008
Author
Sarah Novotny

ADOTAS – Stale search results again? Internet search trailblazer Gigablast is trying to clean out the cobwebs online. The company today announced the launch of their Gigablast Site Search with Gigaboost technology. The company launched its new search engine and Web site a few weeks ago – a study (performed by ... more...