search-engine-optimization
The Simple Math of Social Content Optimization
BLUE PHOENIX – Possibly indicative of Google’s power to sway the internet marketplace, we’re all working in a brand new era of content marketing — one where neither bidding on keywords or aggressively sharing posts on a social platform are likely to net much traction, unless they’re fused together. Which is [...] more...
The Problems With Proxies
It’s a big world out there for those of us in the ADOTAS community who want to measure offline conversions. More and more businesses are pushing money into search advertising and other online marketing vehicles, but they’re not able to accurately evaluate the effectiveness of the campaign with a simple [...] more...
Defusing a SEO bomb after it goes off
ADOTAS — At 3 pm on a Friday, I received a phone call from a public relations agency regarding a crisis management issue. Within a few days, the local press would release a negative story about the agency’s client. Apparently, a former employee was going to air some dirty laundry regarding [...] more...
Trust Me – I’m a Professional … SEO
ADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration, but [...] more...
Google trends draw traffic, but not advertising
ADOTAS — This won’t be a surprise to search experts, but it’s enlightening to someone like me. Web developer Antone Roundy used Google trends to aggregate online news content on his News Pulse news project. The numbers were sky high, but monetizing the unrelated traffic proved difficult and the click through [...] more...
No SEM Value Meals Sold Here
ADOTAS — The other day I followed up with a company that I spoke to earlier about creating a paid search campaign. This company, located in southern California, is an original equipment manufacturer that primarily sells to other businesses within the state. While this company could sell their products outside of [...] more...
Building Brands One Non-Branded Keyword at a Time
ADOTAS — I never believed search built brands until recently. To me brands are usually built by basic brand pillars or attributes such as service, quality or innovation, yet often comprise critically important differentiation intangibles such as feelings and experiences. These feelings and experiences are developed and communicated by brand advertisements. [...] more...
SEO, recession buster
ADOTAS — While the four basic search options, paid search, contextual advertising, paid inclusion and search engine optimization, are expected to see increased spending through 2013, it could be SEO that wins out over the next few years. As the economy forces consumers to be more careful with their dollars, search [...] more...
Hitwise: Google Rocking Search Stats
ADOTAS – Hitwise has just released search numbers for May. Google accounted for 68.29% of U.S. searches; Yahoo raked in 19.95%; MSN 5.89% and Ask.com 4.23%. The remaining 41 search engines accounted for about 1.63% of domestic searches. Google’s search share was up 0.39% from April, while Yahoo’s dropped 0.33%, MSN’s [...] more...
Waterfront Buys Its Own In-House SEO Team
ADOTAS – In a bid to monetize its traffic and bring in ad dollars, online health company, Waterfront Media, has gobbled up search-engine marketing and optimization firm Netramind. Financial details were not disclosed. Netramind’s search technology and U.S. staff will be absorbed by Waterfront; the company will maintain its office in [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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