search-engine-marketing
The 6.5 Commandments of Displaying Phone Numbers
ADOTAS – David Mihm started an interesting conversation about the pros and cons of using call measurement numbers on an advertiser’s website, ultimately suggesting that maybe the advantages aren’t worth the risk of jeopardizing the advertiser’s organic search rankings. This is a valid concern, but a properly-constructed dynamic website tracking number [...] more...
No SEM Value Meals Sold Here
ADOTAS — The other day I followed up with a company that I spoke to earlier about creating a paid search campaign. This company, located in southern California, is an original equipment manufacturer that primarily sells to other businesses within the state. While this company could sell their products outside of [...] more...
Building Brands One Non-Branded Keyword at a Time
ADOTAS — I never believed search built brands until recently. To me brands are usually built by basic brand pillars or attributes such as service, quality or innovation, yet often comprise critically important differentiation intangibles such as feelings and experiences. These feelings and experiences are developed and communicated by brand advertisements. [...] more...
PhindMe Unveils Free Mobile Marketing Tools
ADOTAS – Mobile tech shop PhindMe is providing free mobile marketing tools with its new product, dubbed Everywhereigo. The company pitches it as a suite of easy-to-use mobile marketing tools (including text messaging options) aimed directly at businesses and groups of all sizes. A basic no-cost version is available at [...] more...
Google Search Share Up in U.S., Down Globally
ADOTAS – Google continued to snatch search share in the U.S. in July, according to a report from comScore. But the search titan isn’t doing as well abroad. The U.S. search share breakdown for July (via TechCrunch.com): Google: 61.9%, up 0.4% since June Yahoo: 20.5%, down 0.4% since June AOL: 4.5%, up 0.2% since [...] more...
Marin Aims To Boost, Simplify Search Marketing
ADOTAS – Marin Software, a provider of paid search management applications for advertisers and agencies, has launched a marketing campaign that aims to wake up somnambulant search marketers. The “No Black Box” campaign – which includes print and online advertising, lead gen and more – was designed to show how search [...] more...
Spend More, Spend Better … See ROI Rise
ADOTAS EXCLUSIVE — In today’s economic climate, many marketers are understandably looking for ways to cut their spend. But there’s one area marketers should be increasing their budgets: search engine marketing. The truth is, you can’t afford NOT to increase your search marketing spend – because SEM consistently delivers the [...] more...
And The Results Are In
DM CONFIDENTIAL — A few weeks ago we talked about how the beginning of July marks one of several important dates for those who track financial performance, and this past week, the public companies in our sector report their second quarter numbers. Hearing how public companies do, especially those with [...] more...
Yahoo To Offer Its Search Services to Outside Firms
Yahoo Inc. will let customers, academics and even rivals build customized Web search services on top of its own technology, introducing a resale model into a major Internet market where it ranks a distant No. 2 to Google Inc. In the embattled Internet company’s biggest step yet to carve out a [...] more...
Study: 70% of Conversions Influenced by Multiple Channels
ADOTAS – Mediaplex, ValueClick’s technology arm, has released a Path to Conversion report. Mediaplex analyzed aggregated results from campaigns it conducted in the past seven months, and found that 70% of conversions were preceded by exposures or interactions with two or more online channels prior to the final conversion event. The [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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