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Media Two’s CEO: Display Ads Are the Future

Written on: May 15th 2008
Author: Kathleen

ADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, podcasting, blogging, mobile marketing, and more. The company claims that its exclusive focus on interactive and the fact that it executes media “after the buy” and design “after the build” [...] more...

MediaWhiz on Hiring Rampage

Written on: May 2nd 2008
Author: Kathleen

ADOTAS – MediaWhiz, a results-driven interactive marketing company, has announced a series of senior appointments in their New York, Atlanta and Ft. Lauderdale offices. Randy Bourgeois joins the company’s Atlanta office as general manager of LeadVIP, MediaWhiz’s premium lead marketplace. Bourgeois brings to the table a decade of experience in the [...] more...

Microsoft: Yahoo Is “Unrealistic”

Written on: April 25th 2008
Author: Kathleen

ADOTAS – Microsoft’s third-quarter earnings (barely) beat Wall Street’s expectations and it provided a supremely rosy fiscal outlook for its 2009 fiscal year, which begins in July. But as soon as the report was issued and dutifully reported, industry watchers were dying to get back to the real news: what [...] more...

Micro to Yahoo: These Boots Were Made for Walkin’

Written on: April 23rd 2008
Author: Kathleen

ADOTAS – In stark contrast to yesterday’s verbal Valentine to Yahoo, the capricious Microsoft Corp. chief Steve Ballmer is warning Yahoo that unless Jerry Yang changes his tune, Microsoft may walk. “We are offering a lot of money,” Ballmer said at a Microsoft conference in Milan. “If Yahoo’s shareholders like it, [...] more...

Scottrade Revamps Online Ad Team

Written on: April 23rd 2008
Author: Kathleen

ADOTAS – Online investment firm Scottrade has lassoed Sam Yount to oversee its online advertising strategy. Yount will report to chief marketing officer Chris Moloney. Yount will be responsible for Scottrade’s Interent display advertising, search marketing, social media plan as well as its online marketing analytics. Previously, Yount was manager of [...] more...

Surprise, Surprise: Google Rocks comScore Search Rankings

Written on: April 16th 2008
Author: Kathleen

ADOTAS — comScore’s recently released U.S. search engine rankings show Google’s continuing dominance in the field. Americans launched 10.8 billion searches last month – a 9% increase over February – Google sites accounted for 59.8% of the searches, a slight upgrade from 59.2% in February. Yahoo came in second with 21.3%. [...] more...

Study: Yahoo Beats Google in Search Ad Dollars Growth

Written on: April 15th 2008
Author: Kathleen

ADOTAS – Search marketing spending increased in the first quarter of this year, but spending growth slowed in March, raising fears about the second quarter, according to a report from SearchIgnite, a search advertising technology firm. But the most interesting statistics in the study were that Google lost share to [...] more...

Obama Walloping Clinton Online

Written on: April 11th 2008
Author: Kathleen

ADOTAS – America’s love affair with Senator Barack Obama has scaled new heights online, according to statistics released by compete.com. In six separate categories, Obama beat Senator Hillary Clinton by at least 2:1. Viewers were 10 times more likely to watch Obama’s YouTube channel last month, due to the popularity of [...] more...

Microsoft Seen as Winner as Big Media Circles Yahoo

Written on: April 10th 2008
Author: Reuters Group

Yahoo Inc. may have played its top two cards by pulling out possible deals with AOL and Google, but it does not seem to have changed Wall Street’s view that Microsoft will eventually win the takeover battle. Yahoo announced on Wednesday a test to outsource Web search advertising to Google Inc, [...] more...

Conflict of Interest

Written on: April 9th 2008
Author: DM Confidential

ADOTAS — When Google purchased DoubleClick, no one really believed the deal wouldn’t go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything but certain. We will only know, in a couple years from now, whether the [...] more...

Features

Media Two’s CEO: Display Ads Are the Future May 15th 2008
Icahn to Yahoo Board: Buh Bye! May 15th 2008
Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
So You Think SMS Is Dying? Think Again… May 14th 2008
Interactive Creative Skills Every Agency Needs May 13th 2008

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Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...