search-engine-advertising
Report: Search Engine Advertising Full Steam Ahead
ADOTAS – Search engine advertising is the place to be in the online world, according to a report from AdGooroo, an online marketing intelligence company. “Google’s active advertiser count is a whopping 54.9 percent higher than it was in the fourth quarter of 2007, and this runs counter to what we [...] more...
Microsoft, Yahoo Search Deal a No-Go
ADOTAS – On Sunday, The Times of London reported on a deal that would have Microsoft picking up Yahoo’s search business for $20 billion. The only problem? It is “total fiction” according to former Fox Interactive Media president Ross Levinsohn, as reported on AllThingsDigital. The $20 billion search deal smelled fishy [...] more...
Lycos Europe Cries “Uncle!”
ADOTAS – Lycos’ European vacation is ovah. After searching for investors and putting itself on the block in April, the embattled company is officially calling it quits. The Internet search, hosting, email, networking and online shopping company will sell some assets (most likely its domains, its Danish portal and shopping biz) [...] more...
Search Marketing Is Better Than a Bailout
ADOTAS EXCLUSIVE — There is never a dull day in the world of search marketing. Wall Street analysts just cut Google’s estimates for the 4th quarter. Last week, Google and Yahoo abandoned their plans for an online ad deal that would have allowed Yahoo to place ads on Google’s Web [...] more...
Retail Search Spend Up 33%
ADOTAS – In spite of (or due to) forecasts of a Scroogey holiday season, multi-channel retailers are actually increasing their U.S. search spend, according to a report from SearchIgnite. Retail search spend is up 33% so far this quarter compared to Q4 of last year. The increase is becoming more pronounced [...] more...
Google Personalizes Search Results
ADOTAS – Google search results can now be personalized, the company has announced. The Internet giant has launched SearchWiki as a way to customize results. Users can re-rank, delete, add and comment on search results, Google wrote on its blog: “With just a single click you can move the results you like [...] more...
Yahoo To Power T-Mobile Portal
ADOTAS – T-Mobile is launching a mobile portal that will be powered by Yahoo. The Internet pioneer has been working with T-Mobile in 10 European countries this year. The two companies will share ad search revenue, but it’s unclear what the split will be. Between Yahoo’s deal with T-Mobile and AT&T, the [...] more...
New Yahoo CEO Must Be Willing To Do Microsoft Deal
To impress shareholders, Yahoo Inc’s next chief executive needs just one qualification: the willingness to do a deal with Microsoft Corp. That’s because this remains Yahoo’s best option, short of a dramatic turnaround plan, analysts said. But if Microsoft does eventually buy Yahoo, shareholders should brace themselves for a price far lower [...] more...
Click Fraud To Shape Ad Decisions in 2009
ADOTAS EXCLUSIVE — We are in the midst of a transition in online advertising that may not be fully appreciated for another year. As financial fears and uncertainty pervade Wall Street, and once-high-flying Internet darlings struggle to stay relevant, there is an underground revolution among marketers that will permanently change [...] more...
YouTube To Sell Search Ads
ADOTAS – Google is applying its winning ad-selling formula (selling ads against search results) with its financially challenged child, YouTube, according to a report in The New York Times. The Internet titan is going to sell space on YouTube’s search-results pages to advertisers – a boon for both advertisers and those [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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