search-engine-advertising



Paid Search Prices Continue to Rise; Better Returns in Social

Written on
February 19th 2013
Author
Al Lalani

Paid search for online retailers can become a spend suck, and price for keywords is still on the rise. In the second quarter of 2012, Google reported a 42% increase in paid click revenue. While more targeted and relevant ads can make the rising price of paid traffic worth the ... more...

Industry Leaders Offer Predictions for 2013 (Part 9)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers.  Location based marketing gets more media coverage but remains in its infancy.” Jeff Smith, SVP, ... more...

Report: Search Engine Advertising Full Steam Ahead

Written on
December 5th 2008
Author
Kathleen

ADOTAS – Search engine advertising is the place to be in the online world, according to a report from AdGooroo, an online marketing intelligence company. “Google’s active advertiser count is a whopping 54.9 percent higher than it was in the fourth quarter of 2007, and this runs counter to what we ... more...

Microsoft, Yahoo Search Deal a No-Go

Written on
December 1st 2008
Author
Kathleen

ADOTAS – On Sunday, The Times of London reported on a deal that would have Microsoft picking up Yahoo’s search business for $20 billion. The only problem? It is “total fiction” according to former Fox Interactive Media president Ross Levinsohn, as reported on AllThingsDigital. The $20 billion search deal smelled fishy ... more...

Lycos Europe Cries “Uncle!”

Written on
November 26th 2008
Author
Kathleen

ADOTAS – Lycos’ European vacation is ovah. After searching for investors and putting itself on the block in April, the embattled company is officially calling it quits. The Internet search, hosting, email, networking and online shopping company will sell some assets (most likely its domains, its Danish portal and shopping biz) ... more...

Search Marketing Is Better Than a Bailout

Written on
November 24th 2008
Author
Marc Barach

ADOTAS EXCLUSIVE — There is never a dull day in the world of search marketing. Wall Street analysts just cut Google’s estimates for the 4th quarter. Last week, Google and Yahoo abandoned their plans for an online ad deal that would have allowed Yahoo to place ads on Google’s Web ... more...

Retail Search Spend Up 33%

Written on
November 24th 2008
Author
Kathleen

ADOTAS – In spite of (or due to) forecasts of a Scroogey holiday season, multi-channel retailers are actually increasing their U.S. search spend, according to a report from SearchIgnite. Retail search spend is up 33% so far this quarter compared to Q4 of last year. The increase is becoming more pronounced ... more...

Google Personalizes Search Results

Written on
November 21st 2008
Author
Kathleen

ADOTAS – Google search results can now be personalized, the company has announced. The Internet giant has launched SearchWiki as a way to customize results. Users can re-rank, delete, add and comment on search results, Google wrote on its blog: “With just a single click you can move the results you like ... more...

Yahoo To Power T-Mobile Portal

Written on
November 20th 2008
Author
Kathleen

ADOTAS – T-Mobile is launching a mobile portal that will be powered by Yahoo. The Internet pioneer has been working with T-Mobile in 10 European countries this year. The two companies will share ad search revenue, but it’s unclear what the split will be. Between Yahoo’s deal with T-Mobile and AT&T, the ... more...

New Yahoo CEO Must Be Willing To Do Microsoft Deal

Written on
November 19th 2008
Author
Reuters Group

To impress shareholders, Yahoo Inc’s next chief executive needs just one qualification: the willingness to do a deal with Microsoft Corp. That’s because this remains Yahoo’s best option, short of a dramatic turnaround plan, analysts said. But if Microsoft does eventually buy Yahoo, shareholders should brace themselves for a price far lower ... more...