search-advertising



Study: Dispop Trumps Google Display Advertising in Side-By-Side Comparison

Written on
December 11th 2013
Author
Richard L. Tso

ADOTAS – Lest we forget, Google is an advertising company first and foremost, with a clear mission to dominate our online experience. Since first launching its search advertising platform AdWords back in 2000, Google has built an empire based on bringing a brand’s message to the masses online. But what was ... more...

NetSeer Appoints Dennis Clerke President of Monetization

Written on
December 5th 2013
Author
Press Release

MOUNTAIN VIEW, Calif., December 5, 2013 (ADOTAS) – NetSeer™, the creator of Concept targeting for advertisers and publishers, today announced the appointment of Dennis Clerke (pictured) as president of monetization, reporting directly to NetSeer CEO John Mracek. NetSeer provides ad-targeting solutions based on its patented ConceptGraph™ intent engine that emulates ... more...

BI: Ad Sales Boost Gives AOL First Revenue Gain in 8 Years

Written on
February 8th 2013
Author
Business Insider

AOL just reported earnings. Revenues beat Wall Street expectations, thanks to strong ad network and search revenues. AOL’s core business, display advertising, did not grow. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F02%2Freport-ad-sales-boost-gives-aol-first-revenue-gain-in-8-years%2F'; addthis_title = 'BI%3A+Ad+Sales+Boost+Gives+AOL+First+Revenue+Gain+in+8+Years'; addthis_pub ... more...

Street Fight Summit: How Foursquare, Pandora and Verve are Using Location to Sell Local Advertising

Written on
January 16th 2013
Author
Tim Sohn

Executives from Foursquare, Pandora and Verve weighed in on the importance of location – and other factors – for publishers in targeting local advertising on  Tuesday, Jan. 15, at Street Fight Summit, 82 Mercer in New York City. Street Fight’s deputy editor, Steven Jacobs, moderated the discussion. Above: Steven Jacobs, deputy ... more...

PPC Up, CPC Down in Covario’s Global Paid Search Spend Analysis for Q1

Written on
April 11th 2012
Author
Brian LaRue

ADOTAS – Today, search marketing/SEO services provider Covario issued its Global Paid Search Spend Analysis for the first quarter of 2012, which showed, among other things, that paid search ad spend was up significantly from last year for technology and consumer electronics companies, PPC ad spend rose in the Americas ... more...

Marin Software Report on Mobile Search Advertising: More Engagement, Lower CPC for Mobile

Written on
March 26th 2012
Author
Brian LaRue

ADOTAS- Today, online advertising management services platform provider Marin Software released its “State of Mobile Search Advertising in the U.S.” report, which details exactly what its title suggests, summarizing some key points worth observing following a landmark 2011 for mobile device adaptation and mobile ad spend, and also projecting what ... more...

Study: Mobile Search Is Way Up, Google Leads Search CPC Decrease

Written on
January 11th 2012
Author
Brian LaRue

ADOTAS – The Q4 Digital Media Report from digital marketing suite IgnitionOne confirms a what a lot of folks have understandably expected: Mobile search is on the rise. Search ad spend is up. Search cost-per-click is down. Google continues to lead the search market, and there’s been an increase in ... more...

Clicks on Search Ads Up 28 Percent for 2011 Holiday Season

Written on
December 28th 2011
Author
Brian LaRue

ADOTAS – Yesterday, we reported how fresh stats showed online sales were up significantly on Christmas and Dec. 26 this year (up 16 percent and nearly 28 percent, respectively, from the same dates in 2010), with stats for online browsing and buying well more than double this year than they ... more...

A Bigger Toolbox: Strategies Beyond Search

Written on
December 2nd 2011
Author
Daniel Laury

ADOTAS – Are you stuck in a silo? No, we’re not talking corn here. We’re talking about your online marketing. Over the years I’ve seen many clients become comfortable with a particular channel and overlook new possibilities that may bring them even better results. This is the case with search marketing. ... more...

Maxim, Blender Want Steak

Written on
August 26th 2008
Author
Kathleen

ADOTAS – Maxim and Blender are gobbling up Steak. The search marketing agency has been appointed by Alpha Media Group to manage their search marketing campaigns. Mark Schwartz, who recently joined Steak as VP of business development, landed the deal Steak said. “As an agency, Steak takes a different approach,” Schwartz ... more...