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Blogshare: Why Tumblr Will Make Yahoo Billions

Written on
May 21st 2013
Author
Larry Kim

ADOTAS (via WordStream) — Here’s why I think Yahoo is smart to buy Tumblr for $1.1B: Display ads are way under-valued. We published research last year (research that google asked me to remove) showing display ads out-perform search ads in certain industries like travel and automotive, and are close behind in most ... more...

An SES Primer: New York Set for Search Engine Strategies This Week

Written on
March 25th 2013
Author
Richard L. Tso

ADOTAS – The Search Marketing bigwigs of Silicon Valley are descending on the Big Apple this week for the Search Engines Strategies conference at the New York Marriott Marquis, including the likes of Google, Twitter, Adobe and Salesforce.com. The three-day event kicks off on tomorrow, March 26 and aims to ... more...

Burning Question: Google AdWords Enhanced Campaigns

Written on
February 8th 2013
Author
Mike Daly

Last week, Google announced enhancements to AdWords as  ”a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” As you might expect, folks around the industry are reacting: “Though Google is billing AdWords as an “upgrade,” this is a major shift for advertisers ... more...

Google CEO says we’ve seen the worst of advertising recession

Written on
October 8th 2009
Author
Gavin Dunaway

ADOTAS – Surrounded by the cutest woodland creatures you ever did see in a technicolor green forest, Chief Executive Eric Schmidt said that we’ve sailed through the worst of the advertising recession. As the words left his mouth, a rainbow appeared and sprinkled candy down on all the orphan children ... more...

New Report: Traditional Onlines Ads In Trouble

Written on
May 29th 2008
Author
Sarah Novotny

ADOTAS – Research and Markets announced the addition of new Borrell Associates report “Online Promotions: The Big Shift” to their offerings. The report discusses the distinct shift of business spending away from traditional online advertising to non-advertising marketing expenses, into the category labeled “promotions.” Spending is being allocated in abundance to ... more...

Google’s 10th Anniversary Poses New Challenges

Written on
December 14th 2007
Author
PC World

In a single decade, Google has emerged from its humble beginnings as a Stanford University research project and become one of the most recognized brands in the world, as well as a competitor to technology giant Microsoft. The brainchild of Sergey Brin and Larry Page can’t rest easy in 2008, however, ... more...