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Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

Rocket Fuel Exec Offers Reasons for Optimism About the Future of Mobile Advertising

Written on
February 4th 2014
Author
Richard L. Tso

ADOTAS – For marketers, mobile advertising holds quite a lot of promise. Just do a quick search for the terms “mobile advertising” and you will see a myriad of articles discussing how brands and agencies view mobile as the “billboard in your pocket” or the “next generation of consumer engagement.” ... more...

What Publishers Should Know When Considering the Switch to Responsive Web Design

Written on
March 13th 2013
Author
Timothy Sohn and Matthew Snyder

When publishers consider making an investment in switching to Responsive Web Design and  embracing Responsive Advertising to monetize across screens, it’s important for them to look at the changes that are in store. From ad sales strategies to weighing Responsive Advertising solutions to collaboration and communication between advertisers, agencies and ... more...

Game-Changing Gadgets: The Relationship Between Devices and Marketing

Written on
January 10th 2013
Author
Mike Daly

In recent years, the introduction of innovative mobile tech toys has forced many in the interactive ad industry to regroup, rethink and retool. To coincide with CES 2013, we asked some experts for their thoughts on how devices are driving the industry and vice-versa. What groundbreaking devices still have us playing ... more...