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Marketing’s New Manifestation: Why Avatars Best Represent Online User Engagement, Part II

Written on
July 18th 2006
Author
Jesse Shannon

In part 1 of this series, we looked at the value of marketing to avatars in a general sense. Generalities are great, but for something as strange and new as marketing to an artificial entity, real world examples can be extremely valuable in making something so conceptually indistinct a [...] more...