scanscout
ScanScout’s Pre-Roll Is Super, Thanks for Asking
ADOTAS – Seconds — that’s all a pre-roll video ad has to engage a viewer. His/her chances of paying attention the whole way through slip by with each tick of the clock. How do you suck them into your brand in such a fleeting moment? You give them something to do. [...] more...
Hires: ScanScout, ReachLocal, ShareThis
ADOTAS – The founder and former CEO of About.com, Bill Day, is been named CEO of ScanScout. Most recently, Day was at local online ad shop Marchex. Day replaces Waikit Lau, co-founder of ScanScout and temporary CEO – he will return to his role as president. Alyn Glazerman has been named [...] more...
ScanScout, PointRoll Unveil New Video Ad Tools
ADOTAS – ScanScout, an in-stream video ad shop, is teaming up with PointRoll, Gannett Co.’s rich media advertising arm, to roll out a “total video ad solution for brands.” The partnership aims to expand marketers’ distribution channels for highly targeted in-video ad units with in-stream creative innovations and an open platform [...] more...
ScanScout, Clearspring To Spread Videos Like Viruses
ADOTAS – Some online videos (LEAVE BRITNEY ALONE!) spread like viruses all by themselves. Others need a little push. ScanScout, a network for brand-safe, relevant online video advertising, is banding together with Clearspring Technologies, a widget-creating, syndication, tracking and monetizing company, to do just that. The partnership will enable viral distribution [...] more...
ScanScout Scores Broadband Video Account
ADOTAS – Online video network Broadband Enterprises has selected ScanScout, Inc. to be their exclusive domestic provider of in-stream video advertising, the company announced today. ScanScout’s technology was designed to expand video advertising opportunities for advertisers and publishers and Broadband said it expects the partnership to cause a “significant” spike [...] more...
Time Warner Drops Money On ScanScout
ScanScout, a video ad site made an announcement today that said the Time Warner Company has made a large investment in the firm. Members from Time Warner, Digitas, venture capital partners from General Catalyst and First Round Capital will be joining the board of directors and the executive team of ScanScout. Time [...] more...
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Latest News
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
- Government Broadband Is Socialism! March 11th 2010 ADOTAS – With all the fuss over the public option [...] more »
- Shocker: iPhone Developer License Is Really One-Sided March 11th 2010 ADOTAS – I love the term “draconion” — it has [...] more »
- Quick Hits: Demdex Integrates TARGUSInfo AdAdvisor March 11th 2010 ADOTAS – Demdex has integrated TARGUSinfo AdAdvisor verified audience data [...] more »
- Welcome Aboard: Industry Hirings March 10th 2010 ADOTAS – Yahoo! vet Cheryl Kellond has joined the management [...] more »
Features
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
- Does Brand Bidding Belong in Your Marketing Plan? March 5th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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- James Oppenheim, Peer39: Great point, Sacha! We believe that brand protection is emerging as an essential element of
- Loic: France will be happy to help you old americans friends ! Come on our Network, we
- laura: I dont agree with this at all. Clients pay media planners for their expertise,
- Anthony Loredo: I think this scenario is more an exception than a rule. Many agencies have a
