scanscout

Tremor-ScanScout Is One Huge Pure-Play Video Ad Network

Written on: November 8th 2010
Author: Gavin Dunaway

ADOTAS – This doesn’t fit into my narrative about ad networks acquiring video appendages (as was the case with Undertone acquiring Jambo Media), but Tremor Media has gone and bought competitor ScanScout, combining the former’s impressive scale with the latter’s targeting and optimization technologies. With Tremor and ScanScout serving 667.5 million [...] more...

ScanScout’s Pre-Roll Is Super, Thanks for Asking

Written on: December 18th 2009
Author: Gavin Dunaway

ADOTAS – Seconds — that’s all a pre-roll video ad has to engage a viewer. His/her chances of paying attention the whole way through slip by with each tick of the clock. How do you suck them into your brand in such a fleeting moment? You give them something to do. [...] more...

Hires: ScanScout, ReachLocal, ShareThis

Written on: September 11th 2008
Author: Kathleen

ADOTAS – The founder and former CEO of About.com, Bill Day, is been named CEO of ScanScout. Most recently, Day was at local online ad shop Marchex. Day replaces Waikit Lau, co-founder of ScanScout and temporary CEO – he will return to his role as president. Alyn Glazerman has been named [...] more...

ScanScout, PointRoll Unveil New Video Ad Tools

Written on: August 13th 2008
Author: Kathleen

ADOTAS – ScanScout, an in-stream video ad shop, is teaming up with PointRoll, Gannett Co.’s rich media advertising arm, to roll out a “total video ad solution for brands.” The partnership aims to expand marketers’ distribution channels for highly targeted in-video ad units with in-stream creative innovations and an open platform [...] more...

ScanScout, Clearspring To Spread Videos Like Viruses

Written on: April 29th 2008
Author: Kathleen

ADOTAS – Some online videos (LEAVE BRITNEY ALONE!) spread like viruses all by themselves. Others need a little push. ScanScout, a network for brand-safe, relevant online video advertising, is banding together with Clearspring Technologies, a widget-creating, syndication, tracking and monetizing company, to do just that. The partnership will enable viral distribution [...] more...

ScanScout Scores Broadband Video Account

Written on: April 23rd 2008
Author: Kathleen

ADOTAS – Online video network Broadband Enterprises has selected ScanScout, Inc. to be their exclusive domestic provider of in-stream video advertising, the company announced today. ScanScout’s technology was designed to expand video advertising opportunities for advertisers and publishers and Broadband said it expects the partnership to cause a “significant” spike [...] more...

Time Warner Drops Money On ScanScout

Written on: September 10th 2007
Author: Sarah Novotny

ScanScout, a video ad site made an announcement today that said the Time Warner Company has made a large investment in the firm. Members from Time Warner, Digitas, venture capital partners from General Catalyst and First Round Capital will be joining the board of directors and the executive team of ScanScout. Time [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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