scanbuy



Scanbuy Reinvents ScanLife App to Offer Personalized Digital Deals

Written on
July 9th 2014
Author
Press Release

(ADOTAS) NEW YORK CITY – July 9, 2014 – Scanbuy, the world’s leading mobile engagement solutions provider, today announced a major upgrade to its popular ScanLife app for Android and iOS devices, giving consumers the opportunity to receive personalized deals and promotions as well as rewards based on their scanning ... more...

Relaunched Platform Expands Possibilities of Mobile Consumer Engagement

Written on
March 20th 2014
Author
Press Release

NEW YORK, March 20, 2014 (ADOTAS) – Scanbuy, the leading mobile engagement solutions provider, today announced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR Codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as ... more...

23 Thought Leaders Offer 51 Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel ... more...

Dailybreak Hires Wayne Silverman as Chief Revenue Officer

Written on
December 4th 2012
Author
Press Release

BOSTON (December 4, 2012) – Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced the expansion of its executive team by hiring Wayne Silverman (pictured) as Chief Revenue Officer. Silverman brings over 20 years of experience managing sales, marketing, and business ... more...

When Marketers Get It Right With QR Codes

Written on
October 27th 2011
Author
David Javitch

ADOTAS – The concept of mobile activated barcodes, like QR Codes, has recently fascinated marketers. What could be better than sending people from traditional, static media to digitally engaging content in one click? You can even track those clicks to determine effectiveness of your messaging if the right ... more...

QR Codes Get Bigger and Bolder

Written on
October 10th 2011
Author
Gavin Dunaway

ADOTAS – Just when I was beginning to wonder if the fascination with QR codes had run its course before the marketing potential of Rorschach-esque stamps could really be explored, along comes several interesting pieces of digital barcode news. First, Skanz, which has pushed mobile barcodes into the social networking realm, decided ... more...

Mobile Scanning Gains Further Momentum in Fourth Quarter

Written on
January 6th 2011
Author
Gavin Dunaway

ADOTAS - ScanBuy’s first-ever ScanLife Mobile Barcode Trend Report, released in September, offered the shocking statistic that mobile barcode scanning had increased by 700% in the first three quarters of 2010. Well, the holiday season proved to be an even more popular time to scan the night away, as scanning traffic ... more...

Bit.ly Gets Scan-Happy With QR Codes

Written on
October 13th 2010
Author
Gavin Dunaway

ADOTAS – I initially freaked out last month when Scanbuy reported that there are more scanners out there than ever and the movement is growing. Don’t you people realize that they want to rule the world with their incredible psychic powers? They can make a dudes’ heads explode! I seen ... more...

Scanners Going Wild With Mobile Barcodes

Written on
September 28th 2010
Author
Gavin Dunaway

ADOTAS – Since watching the excellent documentary “Exit Through the Gift Shop,” I’ve become hyper-aware of all the surrounding street art (more than just graffiti, but art is like pornography in that you know it when you see it) and since I live in a trendy part of Brooklyn, that ... more...

Welcome Aboard: AOL Advertising, BuddyMedia & More

Written on
August 31st 2010
Author
Gavin Dunaway

ADOTAS – Dirk Freytag is moving on up from his slot as AOL Advertising senior vice president to take on the executive leadership role of the product management division. BuddyMedia has brought on some fine talent to round out its marketing squad. An interactive ad vet of 14 years who ... more...