scanalert
CPC ROIs Coming Up Short
ScanAlert’s “Digital Window Shopping” analysis has found that even though there is more shopping being done online today, customers are taking more time to choose purchases. This has led to the recommendation that pay-per-click advertising campaigns may need to be reassessed to use longer time frames to calculate return-on-investment. The company’s [...] more...
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Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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