sapient
Analytics Trust Issues? Then choose wisely
ADOTAS — After reading Andrew Edwards’, “Fox in The Henhouse: Should You Trust Your Agency With Analytics?,” I felt as though someone needed to take an alternative viewpoint on the “In-house vs. Partner” analytics debate. To say that digital agencies can’t do numbers because they also happen to be smart, hard-working [...] more...
Industry news in hirings, expansions and finance
ADOTAS — Rocket Fuel, Ensequence, Merkle and Sapient all has news. Rocket Fuel has expanded its new office in New York City and hired Calton Chan as vice president of sales to support the company’s rapid growth following the formal launch of its Hybrid Ad Network last month. Chan will lead [...] more...
Industry news in hirings, new locations and finance
ADOTAS — Ex-Googlers, AOL, Sapient and Exact Target had some news recently. Days after announcing that he was resigning as the head of Google’s Chinese operations, Kai-Fu Lee said he had raised $115 million to create a company that would finance high-tech start-ups in China. (Deal Book) AOL has appointed former Yahoo [...] more...
Sapient acquiring Nitro Group, in a $50 million deal
ADOTAS — The digital marketing firm today announced that it will acquire Nitro Group, a global advertising agency that serves major clients such as Mars, ConAgra, Volvo, Nike and Foot Locker. The deal is a combination of cash and stock valued at roughly $50 million, according to firms. The companies will [...] more...
Hiring, promotions and new locations
ADOTAS — Dapper, KARMA Media Labs, Intouch Solutions, Neo@Ogilvy, Fuel Industries, Barker/DZP, AMG Advertising and Public Relations, Slightly Mad Communications, Sapient annoucements. Fuel Industries: Bruce Sinclair was named as Chief Creative Officer. The former Creative and Art Director at DDB and TBWA will lead the creative and strategic process for Fuel’s client [...] more...
Hiring News: Sapient, HipCricket, MRM and More
ADOTAS – A lot of industry activity today. Sapient has appointed Jane Barratt as managing director of its Sapient Interactive New York office. Barratt will oversee the New York operations of Sapient’s marketing services group. She’ll lead biz development, agency operations and account management of leading brand clients. Previously, Barratt was [...] more...
OneHen.org Creates Child Philantropists Through Microfinance
ADOTAS – OneHen.org, an interactive site focused on engaging and educating children, parents and teachers on the benefits of microfinance and ultimately a call to action announced its official launch today. By using games and other engaging activities the site exposes users to financial concepts such as entrepreneurialism to help children [...] more...
Liberty Mutual & Sapient Make Insurance Accessible To All
A new site created by Liberty Mutual is yielding a large amount of acclaim for its ability to educate Generation X and Y about the value of renters insurance. With many awards pouring into the site, it is also being recognized as a finalist in the 2007 MITX awards. The [...] more...
Interactive Marketing Survey Gives Insights
Sapient announced the results of its annual Interactive Marketing Survey this week, which is designed to understand how marketers are implementing and tracking campaigns, the challenges they face and how they plan to allocate marketing spend across channels in 2008. The national survey uses the answers of 120 senior level respondents [...] more...
Sapient Gains Tomas Siedleczka
Today Sapient announced that it has gained a new member to its digital marketing creative team with Tomas Siedleczka as creative director. This will expand Sapient’s marketing service group, Sapient Interactive which is ranked second largest interactive agency in the U.S. by Advertising Age. Gaston Legorburu, Sapient CCO said of the [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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