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Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game
ADOTAS – Ah yes, Google Glass, introduced as the future of personal computing as the first wearable piece of technology to integrate the online world and the physical world. As geeky as this piece of eyewear looks (oh Scoble!), its introduction into the marketplace lends itself to a much broader [...] more...
SMG and DG Bring Online News Portals to the New Samsung Smart TV
MADRID, May 8, 2013 (ADOTAS) – Samsung, with an on-going commitment to innovation, is once again causing quite a stir with its most recent digital campaign. The company’s latest challenge has been to transfer the sensations experienced when interacting with the new Samsung Smart TV to display, in an unprecedented [...] more...
Infographic: How Anticipation for 4 Smartphones Met Reality
ADOTAS – Thanks to Apple, the launch of every new generation in mobile phones has become an event. First a theatrical press conference, then a period of anticipation, finally the product in the hands of consumers and reviewers. It’s a hype cycle orchestrated by the marketing departments followed by a [...] more...
The Most Important Business Tool of the Future: The Mobile App
ADOTAS — Today we are in a transition in the way we work and the tools we use to work. Since the introduction of the iPhone in 2007, there has been a growing shift in the technology businesses use. There is no question that there is a growing demand for [...] more...
Gordon’s ‘Test Drive’ Heads List of Top 20 Viral Video Ads in March
ADOTAS (via Unruly) – From mock murders to the most testing of test drives, a quarter of the top 20 most shared ads during March were experiential campaigns. Of course, these types of ads are nothing new. However, in 2013, there seems a growing willingness by advertisers to put supposedly [...] more...
Today’s Burning Question: Reaction to the ‘Facebook Home’ Announcement
ADOTAS – The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?” Their responses are as follows: “Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy [...] more...
Larissa’s Picks to Click: Digital Darwinism, Chartbeat and New Apple Ads
EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. I’m jealous of all those who are hung over from this weekend’s festivities. I’ve still got a few months left… Survival of [...] more...
Galaxy S4 Launch: What It Means for Mobile Marketers
Some leading industry voices are discussing the marketing implications of yesterday’s Samsung Galaxy S4 introduction. “[The] Galaxy S IV launch is fantastic news for the mobile advertising industry,” said Crid Yu, VP & General Manager, InMobi, North America “The continued innovation that we are seeing enter the market will further strengthen the [...] more...
VIDEO: Samsung Mobile Unveils Galaxy S4
Samsung Mobile unveiled its new Galaxy S4 smartphone on Thursday, March 14 at an elaborate press conference at Radio City Music Hall in NYC. The video below is from CNET via Livestream. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F03%2Fvideo-samsung-mobile-unveils-galaxy-s4%2F'; addthis_title = 'VIDEO%3A+Samsung+Mobile+Unveils+Galaxy+S4'; [...] more...
Samsung Launches its Galaxy Note II in Spain Using DG’s Advertising Technology
DG announced today that Samsung is relying on its advertising technology to power the launch of Samsung’s Galaxy Note II phone in Spain. In a tireless search for creative innovation, Samsung is working with Starcom and DG MediaMind technology due to their track records in running effective online ad campaigns. Samsung [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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