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Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

iPad Hasn’t Saved Magazine Industry… Yet

Written on
December 29th 2010
Author
Gavin Dunaway

ADOTAS – No, magazine industry, the iPad is not your Santa Claus. While many magazines with paid-mobile editions are yet to send their digital single-issue sales to the Audit Bureau of Circulations, but the ones that have aren’t spreading good cheer. Wired astounded the digital world by selling 100,000 digital copies ... more...

iPad Killing Netbooks, Eating Into Laptop Sales

Written on
September 17th 2010
Author
Gavin Dunaway

ADOTAS – As the world swooned with the release of the iPad, I was surprised to find myself in the “Meh” crowd. The week before I’d received my first iPhone and was still pretty fascinated by it (now I just scream at it a lot, like every other piece of ... more...

Samsung Tablet Gives iPad Little Competition

Written on
August 25th 2010
Author
Gavin Dunaway

ADOTAS – Size matters, they say, but in the tablet world bigger might not be better. Perhaps the coolest moment in the Samsung Galaxy tablet preview video is when a single hand holds up the 7-inch tablet. That’s right — you don’t have to be able to palm a basketball ... more...