sam-barnett



The Myth of Flawed Retargeting

Written on
August 19th 2014
Author
Sam Barnett

A few days ago I read a piece entitled ‘Retargeting is Flawed; The Future is Pretargeting’, it suggested that the targeting of the future will be based on what we are about to do, not what we’ve just done. When this is widely used it will be a great addition ... more...

Retail Tech Expert Darren Hitchcock Joins Struq as UK MD

Written on
June 4th 2014
Author
Press Release

LONDON, June 4, 2014 (ADOTAS) – Cross Device Retargeting leader Struq has appointed retail tech expert Darren Hitchcock (pictured) as its UK Managing Director. The role will be based out of the company’s London office. Prior to the appointment, Hitchcock was Vice President of the UK-EU region at RichRelevance, where he grew the ... more...

Struq Appoints Denise Weaver Regional VP of Sales Southwest

Written on
May 23rd 2014
Author
Press Release

LOS ANGELES, May 22, 2014 (ADOTAS) – Ad personalization and Cross Device Retargeting leader Struq has hired Denise Weaver (pictured) as its Regional VP of Sales Southwest. The appointment comes hot on the heels of Struq’s hiring of Thornton Schaaf as its Regional VP of Sales Northwest and further facilitates ... more...

The Retargeting Swindle

Written on
September 19th 2011
Author
Sam Barnett

ADOTAS – Advertisers are being swindled by providers offering retargeting. A staggeringly high percentage of retargeted users, after visiting an advertiser’s website, do not convert – up to 99%. Advertisers are not seeing the dramatic increase in ROI they expected, or were perhaps promised, from retargeting. The question for advertisers: ... more...