sales
The New (Old) Hot Careers
DM CONFIDENTIAL – When we first started in the online business, the world of Internet advertising had just started to gain traction. It hadn’t really made any money, and the notion of careers such as “paid search manager” or “social media analyst” were still years away. It was the perfect sector [...] more...
Yahoo! and Display: Can You Sell Me Now?
DM CONFIDENTIAL – Not too long ago, we talked about an experience that almost everyone has gone through at some point in time – being a part of what can only be described as a sinking ship. The overly dramatic analogy that came to mind at the time was the Titanic. [...] more...
Sales Recruiting: Hire a Writer
ADOTAS – A headhunter recently asked me if she could help me recruit some new salespeople to our organization, and asked me what qualities I was looking for. I told her, “Find me a great writer, and I’ll make a salesperson out of him.” Why a writer? Look around. I’m riding [...] more...
Greystripe Anoints Industry Vet VP of Sales
ADOTAS – If the battle for the mobile ad space began with Google’s AdMob acquisition, then mobile ad network Greystripe is adding the big guns to its sales force. Industry veteran Kevin Granath has joined the squad as vice president of sales. With 20 years in mobile and digital ad sales [...] more...
TMZ fires AOL*
ADOTAS — On the heels of saying that AOL’s aggressive content publishing direction could use TMZ as an example, the gossip website has cut the cord with AOL’s sales team. According to Paid Content, TMZ brought its ad sales in house this month, either an indictment of AOL’s struggling Platform-A infrastructure [...] more...
Grilling ad roadblocks drive sales
ADOTAS — The US Memorial Day Weekend flags the start of summer and the start of BBQ and Grilling season. In backyards across America, barbecues and grills are fired up for the first time after the winter chill. For those in the BBQ business it makes sense to undertake Memorial Day [...] more...
Honesty Is A Great Marketing Policy
ADOTAS EXCLUSIVE — Last week, while taking advantage of the after Christmas sales in Manhattan, I ran into an unexpected response from a sales associate – a totally honest one. I was shopping for clothes for my wife at Old Navy, and when inquiring about a particular sweater, the sales associate [...] more...
FAST Appoints Industry Veteran Executive Vice President
FAST Search & Transfer, announced today the appointment of Diane Albano as executive vice president of worldwide sales. Albano joins FAST with 25 years under her belt of global sales and marketing experience in the software/high tech industry. She will re-define and execute the world-wide sales and delivery strategy for [...] more...
A Little Advice On Presenting And Selling
Have you ever sat through a long-winded, totally irrelevant, and completely un-engaging, boring presentation? I have. More than once. Our industry is notorious for talking about ourselves endlessly. We make broad, sweeping statements about how our idea or our technology is the best thing since sliced bread and how our platform [...] more...
Selling to the Long Tail: Why It’s Time to Move Past Theory and into the Playing Field
By now, the concept of “the Long Tail” has been beaten directly into the skull of everyone in the marketing department. Chris Anderson’s book of the same name has become required reading for everyone who is selling anything. So now that everyone has seen the chart, it’s time to move [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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