sales
FAST Appoints Industry Veteran Executive Vice President
FAST Search & Transfer, announced today the appointment of Diane Albano as executive vice president of worldwide sales. Albano joins FAST with 25 years under her belt of global sales and marketing experience in the software/high tech industry. She will re-define and execute the world-wide sales and delivery strategy for [...] more...
A Little Advice On Presenting And Selling
Have you ever sat through a long-winded, totally irrelevant, and completely un-engaging, boring presentation? I have. More than once. Our industry is notorious for talking about ourselves endlessly. We make broad, sweeping statements about how our idea or our technology is the best thing since sliced bread and how our platform [...] more...
Selling to the Long Tail: Why It’s Time to Move Past Theory and into the Playing Field
By now, the concept of “the Long Tail” has been beaten directly into the skull of everyone in the marketing department. Chris Anderson’s book of the same name has become required reading for everyone who is selling anything. So now that everyone has seen the chart, it’s time to move [...] more...
The Lead Generation Riddle: Exploring What the Hallowed Marketing Trend is Worth to You
Everything is in place. You or your client offers a quality product and service online; the company site is visually appealing, informative and easy to navigate; the e-commerce process is secure; the product delivery vendor is reliable. Everything was done correctly. Yet the site is not attracting the traffic and [...] more...
The Sales Stocking Stuffer: Presenting Seven Online Sales Tips to Warm Up Your Winter
A recent report from Forrester Research Inc. states that US online retail sales this holiday season will reach $27 billion, a 23 percent increase over last year. Almost one-fifth of the nearly 4,000 consumers surveyed say that the Internet will be the place where they shop the most during [...] more...
Scouring for Sales: Why Better Measurement Yields Better Performance in the Search Strata
Internal Search — search within a site — is probably the single most important component of many sites. For retail sites with a large product mix and ad-based sites with lots of content, Search is absolutely vital to success. It isn’t unusual to have more than half of all visitor [...] more...
Palling Up with Publishers: How Salespeople Can Work Publishers for the Greater Benefit
By nature, sales people are pushy. We’re not afraid to negotiate, and we’re not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree. Ask [...] more...
The Lead Acquisition Lowdown: Tracing the Tactics of Gaining Qualified Leads through the Web
As the marketing guru of your company, you’ve decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual benefits? [...] more...
Turning Lead(s) into Gold: How to Prevent Your New Campaign’s Leads from Flying Away
You’ve done your homework, selected performance-based advertising (pay-per-click, pay-per-call), created your ads, and your marketing campaigns have begun. The performance marketing concept is solid, and the call-to-action is creative and inviting. With increasingly advanced performance-based advertising on your side, new customers are just a phone call away. Your goal [...] more...
Are People Tuning into Podcasting? Exploring the Medium’s Marketing Benefits and Misconceptions
If you’re like the majority of people I’ve pitched about creating a podcast for their business, you’ve responded to this revolutionary marketing medium with a glazed-over expression and the following comments: -”You have to have an iPod to listen to podcasts, right?” -”Nobody’s creating any good material in podcasts.” -”I can’t commit to [...] more...
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Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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