sales
Greystripe Anoints Industry Vet VP of Sales
ADOTAS – If the battle for the mobile ad space began with Google’s AdMob acquisition, then mobile ad network Greystripe is adding the big guns to its sales force. Industry veteran Kevin Granath has joined the squad as vice president of sales. With 20 years in mobile and digital ad sales [...] more...
TMZ fires AOL*
ADOTAS — On the heels of saying that AOL’s aggressive content publishing direction could use TMZ as an example, the gossip website has cut the cord with AOL’s sales team. According to Paid Content, TMZ brought its ad sales in house this month, either an indictment of AOL’s struggling Platform-A infrastructure [...] more...
Grilling ad roadblocks drive sales
ADOTAS — The US Memorial Day Weekend flags the start of summer and the start of BBQ and Grilling season. In backyards across America, barbecues and grills are fired up for the first time after the winter chill. For those in the BBQ business it makes sense to undertake Memorial Day [...] more...
Honesty Is A Great Marketing Policy
ADOTAS EXCLUSIVE — Last week, while taking advantage of the after Christmas sales in Manhattan, I ran into an unexpected response from a sales associate – a totally honest one. I was shopping for clothes for my wife at Old Navy, and when inquiring about a particular sweater, the sales associate [...] more...
FAST Appoints Industry Veteran Executive Vice President
FAST Search & Transfer, announced today the appointment of Diane Albano as executive vice president of worldwide sales. Albano joins FAST with 25 years under her belt of global sales and marketing experience in the software/high tech industry. She will re-define and execute the world-wide sales and delivery strategy for [...] more...
A Little Advice On Presenting And Selling
Have you ever sat through a long-winded, totally irrelevant, and completely un-engaging, boring presentation? I have. More than once. Our industry is notorious for talking about ourselves endlessly. We make broad, sweeping statements about how our idea or our technology is the best thing since sliced bread and how our platform [...] more...
Selling to the Long Tail: Why It’s Time to Move Past Theory and into the Playing Field
By now, the concept of “the Long Tail” has been beaten directly into the skull of everyone in the marketing department. Chris Anderson’s book of the same name has become required reading for everyone who is selling anything. So now that everyone has seen the chart, it’s time to move [...] more...
The Sales Stocking Stuffer: Presenting Seven Online Sales Tips to Warm Up Your Winter
A recent report from Forrester Research Inc. states that US online retail sales this holiday season will reach $27 billion, a 23 percent increase over last year. Almost one-fifth of the nearly 4,000 consumers surveyed say that the Internet will be the place where they shop the most during [...] more...
Scouring for Sales: Why Better Measurement Yields Better Performance in the Search Strata
Internal Search — search within a site — is probably the single most important component of many sites. For retail sites with a large product mix and ad-based sites with lots of content, Search is absolutely vital to success. It isn’t unusual to have more than half of all visitor [...] more...
Palling Up with Publishers: How Salespeople Can Work Publishers for the Greater Benefit
By nature, sales people are pushy. We’re not afraid to negotiate, and we’re not afraid to ask for what we want. In fact, you may not realize it, but even if you are not a sales person, we are all trained in the art of negotiation to some degree. Ask [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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