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The New Firefox Cookie Policy: Winners, Losers and Implications

Written on
February 26th 2013
Author
Will Clayton

We’ve watched with interest as Jonathan Mayer and the Firefox team introduced functionality that stands to make Firefox treat cookies more like Safari does.  It appears that within a few releases the No. 3 web browser will, by default, reject third-party cookies.  But what does that really mean?  First-party cookies [...] more...

Forget the Web, We’re Apping It Up

Written on
June 24th 2011
Author
Gavin Dunaway

ADOTAS – I’ve been mulling over this chart from mobile app analytics firm Flurry the last few days that suggests consumers are spending more time within apps than they are on the web (desktop or mobile). Growing 91% in the last year, daily time spent in mobile apps averages 81 [...] more...

Mobile Advertising: Back to the Browser

Written on
September 22nd 2010
Author
Peter Levin

ADOTAS – It’s no surprise that Apple has dropped the ball in creating and delivering iAds — they shouldn’t have entered the creative space in the first place. When Apple announced that they would be exclusively creating iAds for clients, most industry insiders were skeptical. Turns out they were right, as [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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