saas



IBM to Acquire Silverpop

Written on
April 10th 2014
Author
AdotasWire

ARMONK, N.Y., April 10, 2014 (ADOTAS) — IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements in highly scalable environments and will accelerate IBM’s leadership in marketing automation. Financial terms of ... more...

Marketo and Acxiom® Partner to Bridge the Gap Between Anonymous Impressions and Personalized Experiences

Written on
April 8th 2014
Author
AdotasWire

SAN MATEO, Calif., and LITTLE ROCK, Ark., April 8, 2014 (ADOTAS) — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, and Acxiom (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced a strategic partnership designed to help marketers utilize advanced data insights to tailor marketing content ... more...

LiquidM Rolls Out New Fixed Pricing Model for Mobile Ads

Written on
February 25th 2014
Author
AdotasWire

SAN FRANCISCO, February 25, 2014 (ADOTAS) — LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today released version 2.0 of its industry leading platform, offering mobile advertising’s first-ever monthly technology licensing model and eliminating the common ad campaign price markups that media buyers typically face. Taking a ... more...

Aerva’s Global HTC Digital Campaign Brings Crowdsourced Photos To Times Square

Written on
February 11th 2014
Author
AdotasWire

CAMBRIDGE, Mass., February 11, 2014 (ADOTAS) – Aerva, a leading solution provider for integrating social media and user-generated content into marketing campaigns, announced today that it partnered with HTC in a very successful global social and digital media campaign promoting the highly rated HTC One during the holiday season. Using ... more...

LiquidM Updates Platform, Combining Direct Publisher Ad Serving With RTB Reach Extension

Written on
January 7th 2014
Author
AdotasWire

SAN FRANCISCO, January 7, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced a new version of its MAMP platform – version 1.8 – to become the first Software-as-a-Service (SaaS) to automate the optimization of direct publisher ad serving and combine it with RTB supply purchasing via ... more...

Visual IQ and BlueKai Deepen Strategic Partnership

Written on
December 18th 2013
Author
AdotasWire

NEEDHAM, Mass., December 18, 2013 (ADOTAS) – Visual IQ, the leading cross channel marketing attribution software provider and BlueKai, the only independent SaaS solution for marketing data management, analysis and activation, today announced that the companies have formalized their long-standing partnership to provide more robust, actionable data on the reach and effectiveness of ... more...

Why The Future of Mobile Ad Tech is SaaS: 3 Lessons from Enterprise Software

Written on
December 17th 2013
Author
Christof Wittig

ADOTAS – Mobile advertising keeps growing by leaps and bounds, so when I argue that mobile ad tech won’t be truly transformative until it transitions to a Software-as-a-Service (SaaS) model, some in the industry are bound to be skeptical. But the fact is, while mobile advertising is growing, its absolute ... more...

New Adchemy Software Puts Multiplier Effect On Keyword Search Campaign Revenue

Written on
December 10th 2013
Author
AdotasWire

SEARCH INSIDER SUMMIT, PARK CITY, Utah, December 10, 2013 (ADOTAS) – Adchemy®, provider of cloud-based software that radically simplifies ecommerce growth, today announced a new SaaS solution for marketers to simplify keyword campaigns and scale paid search revenue by up to 40 to 60 percent. The solution is powered by ... more...

Socialbakers Appoints Neil Weston as Chief Operating Officer

Written on
November 18th 2013
Author
Mike Daly

NEW YORK,  November 18, 2013 (ADOTAS) — Socialbakers, the world’s leading social media analytics company, today appointed Neil Weston as Chief Operating Officer. Neil joins Socialbakers to help drive growth within the business for both its SaaS and custom analytics clients. Weston (pictured) brings over 20 years executive and sales management experience ... more...

MdotLabs Lands 1st-Round Funding from Chicago Ventures, Great Oaks, and Prominent Angels

Written on
November 13th 2013
Author
AdotasWire

MADISON, WISC., November 13, 2013 (ADOTAS) – MdotLabs (www.MdotLabs.com) a SaaS security platform company launched to help advertisers avoid being victimized by invalid traffic, today announced it has closed a first round of venture funding of $1.25 million led by Chicago Ventures and NYC-based Great Oaks Venture Capital.  Prominent angel ... more...