rupert-murdoch
Murdoch’s Paywalls Likely to Prove Futile
ADOTAS – Tough luck, Brits — Rupert Murdoch doesn’t want you reading his papers for free online anymore. That’s what you get for making all those Ozzie jokes — whose the shrimp on the barbie now? Paywalls will be effective in June are around News Corp.’s London rags, The Times and [...] more...
To Pay, or Not To Pay
ADOTAS – Only one in five U.S. consumers is willing to pay for online news, according to a recent Pew research study. Pay-per-article or subscription fees simply drive readers elsewhere. These findings are bad news for newspaper and magazine publishers intent on charging readers for online content. [...] more...
Murdoch gleefully predicts ad uptick and that Kindle will ruin unions
ADOTAS — Nothing like being an anti-union media mogul in a seismic shift. Rupert Murdoch said while advertising spending is nowhere near where it was in 2007, recent results have been “getting better every month and getting better every week.” The News Corp chief added that the US advertising market is [...] more...
AdChina scores funding investors that includes News Corp.
ADOTAS — The Murdoch’s are still trying to get into China. AdChina, an online advertising network in China, has completed its series B round of venture financing led by Richmond Management, along with co-investors GSR Ventures and News Corporation. The amount of funding was not disclosed. The financing will enable AdChina [...] more...
Myspace sale? No way, says Rupert Murdoch
Reuters — News Corp is not interested in buying popular microblogging site Twitter and will not sell its struggling social network MySpace, said the media conglomerate’s chief executive, Rupert Murdoch. Murdoch, who arrived on Wednesday at the Allen & Co investment bank’s Sun Valley media and technology conference, said Twitter would [...] more...
Rupert Murdoch leads the light brigade against free content
ADOTAS — Just as that legendary charge proved disastrous, the News baron will find himself mowed down by fee-averse Internet users. But he’ll keep on trying. Murdoch last month said papers need to charge for content if they want to survive. He added that online advertising has not proved its worth [...] more...
New York Times, Murdoch – Wolff knows; online? Not so much.
ADOTAS — Michael Wolff met a Times reporter for lunch recently. The conversation turned to Rupert Murdoch, since Wolff had come out with a book on the newspaper baron. The reporter said to get editors interested in Murdoch stories, reporters had to pitch negative stories. It’s understandable. Murdoch lusts after the [...] more...
Journal Will Continue To Charge
Rupert Murdoch announced this week that The Wall Street Journal will continue to charge a fee for full access to their website, contrary to reports that the site would be completely ad-supported, reports the AP. Murdoch was quoted in the Journal to say “The really special things will still be a [...] more...
Shareholders Give The Thumbs Up To Murdoch
Yesterday, shareholders of Dow Jones & Company finally gave the “okay” for Rupert Murdoch and News Corporation to takeover the company. After the announcement Murdoch went to the offices of The Wall Street Journal to assure employees that the intention of the new owner is to make the publication better and [...] more...
MySpace Garage Sale
MySpace is a breeding ground for many different types of relationships and self promotion, however until now the social network has never allowed member to member commerce, arguing that this will interfere with the site’s own advertising. The idea to lift this ban has finally come to fruition with talks of [...] more...
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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