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What’s Behind the New Love Affair Between Ad Agencies and Enterprise Software?

Written on
November 2nd 2012
Author
Malcolm Cowley

According to Gartner, by 2017, CMOs will outpace CIOs on IT spending. This shift at enterprises is significant and something that major ad agencies can’t afford to ignore. In today’s new digital marketing ecosystem, leaders at ad agencies and enterprise software companies have begun to solidify relationships on the back ... more...