rubicon
Rubicon Partners With mOcean to Offer Mobile Platform
ADOTAS – The Rubicon Project is taking it’s revenue optimization to the mobile world. Through a partnership with mobile ad platform mOcean Mobile, REVV for mobile (RFM) will give premium publishers a platform to match each mobile ad impression with the highest paying demand source. Integrated within the REVV for publishers [...] more...
Rubicon: Viva la Publisher Revolution!
ADOTAS – Too long has the online ad marketplace favored the bourgeois demand side to the detriment of proletariat publisher prices — it is time for publishers to embrace the technology that will set them free from the tyranny of demand-side pigs! The Rubicon Project channels the revolutionary spirit with its [...] more...
Rubicon Aims To Revamp Ad-Server Model
ADOTAS – The Rubicon Project today announced the launch of a free ad server for Web site publishers that is specifically designed to manage multiple ad networks. Rubicon also released an enhanced version of its Ad Network Optimization. The Ad Network Ad Server is compatible with hundreds of interactive advertising networks, [...] more...
Report: Number of Ad Networks Will Grow 30% in ’08
ADOTAS – The Rubicon Project today released a market research report that focuses on the changing online advertising landscape … and where it’s headed. According to Rubicon, about $27 billion is changing hands industry-wide, and a veritable gold rush has been created in recent years as the media shifted its ad [...] more...
The Rubicon Project Raises $21 Million
the Rubicon Project, a company with a mission to automate the large, yet highly inefficient Internet advertising industry, has raised $21 million in total capital with a $15 million follow-on to the $6 million financing the company announced four months ago on October 8. The new Series B round was led [...] more...
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Latest News
- Welcome Aboard: Industry Hirings March 10th 2010 ADOTAS – Yahoo! vet Cheryl Kellond has joined the management [...] more »
- Fuze Box Launches Tweetshare for Twitter Fan Pages March 10th 2010 ADOTAS – A user’s Twitter homepage is limited to a [...] more »
- iPhone-aholics Anonymous — or Unanimous? March 10th 2010 ADOTAS – Ever since I read it as a boy, [...] more »
- Liquidus Offers Traditional Branding With Video Inventory March 10th 2010 ADOTAS – Minimalism has no place in interactive advertising — [...] more »
- Rubicon Partners With mOcean to Offer Mobile Platform March 9th 2010 ADOTAS – The Rubicon Project is taking it’s revenue optimization [...] more »
- EXCLUSIVE: ‘There Is No Ad’ — StumbleUpon Revamps Ad System March 9th 2010 ADOTAS – Don’t call it a social networking site, CEO [...] more »
- Mobile Apps Go Native With Appcelerator’s Titanium Upgrade March 9th 2010 ADOTAS – I grew up in Washington, DC, and moved [...] more »
Features
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
- Does Brand Bidding Belong in Your Marketing Plan? March 5th 2010
- Yeah, but Can the iPad Make Me Money? March 4th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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