rubicon

Rubicon and DDS Integrate Platforms

Written on: February 25th 2011
Author: Gavin Dunaway

ADOTAS – Revenue optimizer Rubicon Project has hooked up with advertising systems provider Donovan Data Systems (DDS) so the latter can automate display media buying not handled through real-time bidding. Publishers using Rubicon’s REVV platform will be able to sell their display wares directly to agencies via DDS’ digital campaign manager iDesk. A [...] more...

Fox Audience Network Being Traded to Rubicon?

Written on: September 28th 2010
Author: Gavin Dunaway

ADOTAS – And here I thought trading season was over! Kara Swisher at AllThingsD has sources whispering excitedly that MySpace is bartering most of its Fox Audience Network assets to The Rubicon Project in exchange for a minority equity slice. This is actually something AdExchanger resident psychic John Ebbert predicted [...] more...

Rubicon Partners With mOcean to Offer Mobile Platform

Written on: March 9th 2010
Author: Gavin Dunaway

ADOTAS – The Rubicon Project is taking it’s revenue optimization to the mobile world. Through a partnership with mobile ad platform mOcean Mobile, REVV for mobile (RFM) will give premium publishers a platform to match each mobile ad impression with the highest paying demand source. Integrated within the REVV for publishers [...] more...

Rubicon: Viva la Publisher Revolution!

Written on: February 19th 2010
Author: Gavin Dunaway

ADOTAS – Too long has the online ad marketplace favored the bourgeois demand side to the detriment of proletariat publisher prices — it is time for publishers to embrace the technology that will set them free from the tyranny of demand-side pigs! The Rubicon Project channels the revolutionary spirit with its [...] more...

Rubicon Aims To Revamp Ad-Server Model

Written on: April 14th 2008
Author: Kathleen

ADOTAS – The Rubicon Project today announced the launch of a free ad server for Web site publishers that is specifically designed to manage multiple ad networks. Rubicon also released an enhanced version of its Ad Network Optimization. The Ad Network Ad Server is compatible with hundreds of interactive advertising networks, [...] more...

Report: Number of Ad Networks Will Grow 30% in ’08

Written on: April 8th 2008
Author: Kathleen

ADOTAS – The Rubicon Project today released a market research report that focuses on the changing online advertising landscape … and where it’s headed. According to Rubicon, about $27 billion is changing hands industry-wide, and a veritable gold rush has been created in recent years as the media shifted its ad [...] more...

The Rubicon Project Raises $21 Million

Written on: January 28th 2008
Author: Sarah Novotny

the Rubicon Project, a company with a mission to automate the large, yet highly inefficient Internet advertising industry, has raised $21 million in total capital with a $15 million follow-on to the $6 million financing the company announced four months ago on October 8. The new Series B round was led [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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