rubicon-project



Inside Comcast’s Programmatic Partnership with Rubicon Project

Written on
June 4th 2014
Author
Richard L. Tso

ADOTAS – Comcast’s partnership with Rubicon Project, announced earlier this week,  gives marketers the ability to buy display ads programmatically across its web properties like Xfinity and xfinityTV.com. To anyone immersed in the ad industry, this news doesn’t come as much of a surprise, since everything is moving towards the ... more...

Comcast Strikes Deal with Rubicon Project to Power Direct & RTB Inventory

Written on
June 3rd 2014
Author
Press Release

LOS ANGELES, June 3, 2014 (ADOTAS) — Comcast Spotlight, the advertising sales division of Comcast Cable, and Rubicon Project [NYSE: RUBI], which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced an agreement offering select advertising buyers the opportunity to ... more...

Yieldex Expands to EU, Hires AOL & Rubicon Vets to Run London Office

Written on
June 2nd 2014
Author
Press Release

LONDON, June 2, 2014 (ADOTAS) – Yieldex, America’s leading provider of unparalleled ad forecasting, analytics and cutting-edge trading tools for advertisers and publishers, has expanded to Europe with the opening of a London office at 31 Southampton Row. Ad industry veterans Mark Williams (pictured, left) and Nigel Edmund-Jones (pictured at right) have been ... more...

InMobi Launches World’s Largest Mobile Native Advertising Exchange, Powered by Rubicon Project

Written on
May 29th 2014
Author
Press Release

SINGAPORE, LOS ANGELES and LONDON, May 29, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising network, and Rubicon Project (NYSE: RUBI), a leading technology company automating the buying and selling of advertising, today unveiled InMobi Exchange, a mobile programmatic buying and selling platform and the world’s first exchange to support ... more...

Rubicon Project Launches Direct Order Automation Platform for Mobile

Written on
May 19th 2014
Author
Press Release

NEW YORK, May 19, 2014 (ADOTAS) – Rubicon Project, which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, has unveiled 49bc, a new direct order automation platform. 49bc is now available in private beta, starting with mobile advertising. 49bc, which will be showcased ... more...

Rubicon Project Appoints Three New Members to its Board of Directors

Written on
May 1st 2014
Author
Press Release

LOS ANGELES, May 1, 2014 (ADOTAS) —Rubicon Project (NYSE: RUBI), which operates one of the largest independent real-time trading platforms for the buying and selling of advertising, today announced the appointments of Robert Frankenberg, former CEO, Novell, Inc.; Robert Spillane, former CEO, Donnelley Marketing; and Lisa Troe, former regional chief enforcement accountant of the U.S. ... more...

Jumpstart Partners with Rubicon Project to Launch Premium Automotive Private Exchange

Written on
April 9th 2014
Author
Press Release

SAN FRANCISCO, April 9, 2014 (ADOTAS) —Jumpstart Automotive Group, an expert automotive marketing and advertising company today announced the creation of an automotive advertising marketplace (‘private exchange’) made possible through direct order automation. Jumpstart has signed an exclusive agreement with Rubicon Project (NYSE: RUBI), the company pioneering advertising automation and ... more...

Rubicon Project Gains on First Day of NYSE Trading

Written on
April 2nd 2014
Author
Mike Daly

Above: Rubicon Project COO/CFO Todd Tappin rigs the opening bell this morning at the New York Stock Exchange to the applause of the Rubicon team as the company begins trading today. ADOTAS – Digital ad exchange The Rubicon Project began trading this morning on the New York Stock Exchange, having ... more...

Preview: The Ins and Outs of ad:tech San Francisco 2014

Written on
March 19th 2014
Author
Richard L. Tso

ADOTAS – The ad tech industry has a lot to talk about — the rise of agency trading desks, exponential growth in programmatic ad buying, the explosion of cross-channel targeting and the Facebook Exchange, among other hot topics. The stage is set for ad:tech San Francisco next week at Moscone West, ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...