rubicon-project



Jumpstart Partners with Rubicon Project to Launch Premium Automotive Private Exchange

Written on
April 9th 2014
Author
AdotasWire

SAN FRANCISCO, April 9, 2014 (ADOTAS) —Jumpstart Automotive Group, an expert automotive marketing and advertising company today announced the creation of an automotive advertising marketplace (‘private exchange’) made possible through direct order automation. Jumpstart has signed an exclusive agreement with Rubicon Project (NYSE: RUBI), the company pioneering advertising automation and ... more...

Rubicon Project Gains on First Day of NYSE Trading

Written on
April 2nd 2014
Author
Mike Daly

Above: Rubicon Project COO/CFO Todd Tappin rigs the opening bell this morning at the New York Stock Exchange to the applause of the Rubicon team as the company begins trading today. ADOTAS – Digital ad exchange The Rubicon Project began trading this morning on the New York Stock Exchange, having ... more...

Preview: The Ins and Outs of ad:tech San Francisco 2014

Written on
March 19th 2014
Author
Richard L. Tso

ADOTAS – The ad tech industry has a lot to talk about — the rise of agency trading desks, exponential growth in programmatic ad buying, the explosion of cross-channel targeting and the Facebook Exchange, among other hot topics. The stage is set for ad:tech San Francisco next week at Moscone West, ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

Rubicon Project and Dstillery Announce Global Mobile RTB Partnership

Written on
February 20th 2014
Author
AdotasWire

NEW YORK, February 20, 2014 (ADOTAS) - >Rubicon Project, which operates one of the advertising industry’s largest independent real-time trading platforms for digital advertising, and Dstillery, the pioneer in audience targeting for brands, today announced a partnership that enables Rubicon Project’s global ad network buyers to turn on mobile RTB ... more...

Google, Yahoo, and Other Industry Leaders Donate IAB.com to IAB

Written on
February 10th 2014
Author
AdotasWire

PALM DESERT, Calif., February 10, 2014 (ADOTAS) – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, sovrn (formerly Federated Media’s programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain IAB.com, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during ... more...

Exclusive: The Rubicon Project And The Tech Behind News Corp’s Ad Exchange

Written on
December 26th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on August 27, 2013, placed at No. 13 in our 20 most popular articles of the year. ADOTAS – Last week, News Corp announced it would launch its own private exchange and discontinue any remaining arrangements with third-party ad networks. “The News Corp Global Exchange, which will ... more...

Rubicon Project Strengthens Senior Leadership Team With Strategic New Hires

Written on
December 11th 2013
Author
AdotasWire

LOS ANGELES, December 11, 2013 (ADOTAS)  – Rubicon Project (www.rubiconproject.com), which operates the advertising industry’s largest independent real-time trading platform for digital advertising, today announced the appointment of (pictured above from left) Anthony “Tony” Katsur, Mari Kim Novak, Ryan Polley and Shekhar Yadav to its senior leadership team. Collectively, their ... more...

Turner Digital Ad Sales Launches Turner Premium Xchange with Rubicon Project

Written on
October 24th 2013
Author
AdotasWire

ATLANTA and NEW YORK, October 24, 2013 (ADOTAS) — Turner Digital Ad Sales, a division of Turner Broadcasting System, Inc. today announced the launch of the Turner Premium Xchange, a private marketplace offering trusted partners programmatic buying options across the majority of Turner’s portfolio of high-profile owned and operated sites. ... more...

AFAIK: Rubicon Project, Rakuten MediaForge, Mixpo, ClickTake, Viralheat, FOMG

Written on
April 30th 2013
Author
Mike Daly

ADOTAS — The email carrier has been working extra hard on this very busy Tuesday news day. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Rubicon Project has been ranked #1 by comScore in terms of U.S. Internet reach for the past 10 months, and its reach continues to ... more...