rubicon-project
Forrester’s SSP Report Released
ADOTAS – Forrester Research issued its long-awaited Forrester Wave Report on sell-side platforms today. (This announcement comes three weeks after the research firm released its 2011 report on demand-side platforms.) According to a statement from Forrester, the company applied 34 criteria to the platforms it looked at, including current offering, strategy [...] more...
Quick Hits: IAB Takes Over OpenRTB, LinkedIn Gives Company Pages Status Updates
ADOTAS – In a power struggle for the ages, the Interaactive Advertising Bureau has wrested control of the OpenRTB consortium from the hands of founding members DataXu, MediaMath, Turn, Admeld, PubMatic and the Rubicon Project…. What? The member organizations voluntarily handed over leadership of the project to develop industry standards for real-time [...] more...
Answers Served: isocket Brings Programmatic Buying to Class 1 Inventory
ADOTAS – Real-time bidding has proven pretty swell for the automated buying of remnant inventory, but what about premium? Can’t programmatic buying be introduced so media buyers can pick and choose from Class 1 stockpiles through their DSPs and other tools? Or is that merely a pipe dream? No, says isocket, [...] more...
Report: Ad Networks Raking in More Display Spend
ADOTAS – Pretty assured in the belief that ad networks are on the decline? Well, the second annual Online Advertisers Survey Report from Econsultancy and supply-side platform The Rubicon Project suggests quite the opposite, with networks receiving an average of 55% of the average media plan compared to 31% cited [...] more...
The New Display Ecosystem, Part I: A Few Words on HYPE
ADOTAS – It’s been four years since I wrote one of my most popular series of blog posts of all time — “The Ad Exchange Model” (part 1, part 2 and part 3). Since then a lot has happened. A whole slew of three letter acronyms has appeared: DSP, SSP, [...] more...
Welcome Aboard: Pub Vet Edmund-Jones Joins Rubicon
ADOTAS – Publishing industry veteran Nigel Edmund-Jones has joined revenue optimizer The Rubicon Project as director of publisher services. Edmund was last seen at Haymarket Consumer Media, where he was in charge of the day-to-day business for online display advertising trafficking, systems and operations. Joseph Epstein is the new chief marketing officer [...] more...
Google Might Dominate Display With Admeld in Pocket
ADOTAS – Google has made it well known for a while that it aims to rule the online display space, which Chairman and former CEO Eric Schmidt said could reach revenue heights of $200 billion (up from the $50 billion estimate Google’s display team hit me with last year). The [...] more...
Delivering Value in a Multi-Platform World
ADOTAS – If there is one thing I learned after spending several days at Digital Publishing Summit 2011 in Deer Valley, Utah, it’s that the people in this industry really love what they do. It’s not easy walking past world-class spring skiing in what is arguably the United States’ best [...] more...
RTB Finally Getting Some Standards
ADOTAS – There are few things that will bring fierce industry rivals together at a table for discussion, but one is certainly standards. Corralling the largest players in the ultra-competitive display-side platform and supply-side platform spaces, the OpenRTB initiative aims to develop real-time bidding standards for automating publisher and advertiser guidelines. Participating in [...] more...
Media Mixers: Rubicon Slurps Up Excitement, Cocktails
ADOTAS – Publisher platform The Rubicon Project was the talk of ad:tech NY last week, mainly because the company announced the purchase of the Fox Audience Network on Monday, Nov. 1. All the chatter brought an impressive crowd to the company’s cocktail party last Thursday at the Penthouse Lounge, which [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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