rtb



Rubicon Project Selected to Power Global Exchange for International Media Group, Future plc

Written on
August 27th 2014
Author
Press Release

(ADOTAS) LONDON – 27 AUGUST, 2014 – Rubicon Project (NYSE: RUBI), which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is launching a global advertising exchange for Future plc (LSE: FUTR), the award-winning international media group and leading digital business.  This will enable advertisers ... more...

MediaMath Enables Advertisers to Access FBX’s API through the TerminalOne Platform API

Written on
August 26th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY — August 26, 2014 — MediaMath, the creator of the TerminalOne Marketing Operating System™ (T1) for digital marketers, now enables advertisers to access FBX inventory through the T1 Platform API, further enhancing the platform’s capability. MediaMath is one of the few select demand-side technology partners that have ... more...

AppNexus Announces Investment at $1.2 Billion Valuation

Written on
August 21st 2014
Author
Press Release

(Adotas) New York, NY – August 21, 2014 – AppNexus, the world’s largest independent advertising technology company, today announced that a large, Boston-based public equity and asset management firm has invested $60 million in the company, valuing it at $1.2 billion. With interest from other parties to invest up to ... more...

The Age of Enlightenment Has Arrived for RTB

Written on
August 4th 2014
Author
Steve Yi

Data-driven targeting is old hat in many corners of the advertising world. Advertisers now draw on limitless forms of data to target the best consumer at the most opportune time and speak to them in the most appropriate way. Yet RTB has still not fully shaken off its dubious reputation ... more...

Mobile Programmatic 101: The Potential (And Challenge) of Mobile

Written on
July 22nd 2014
Author
Richard L. Tso

By now, you’ve undoubtedly heard about programmatic advertising, how it doing for the ad world what the automated assembly line did for the automobile manufacturing industry. Last year when programmatic first burst on the scene, the IAB reported that approximately 20 percent of all digital advertising was sold by one ... more...

ReactX Accesses More Than 10 Billion Programmatic Ad Impressions Per Month

Written on
July 17th 2014
Author
Press Release

(ADOTAS) LOS ANGELES, CA – ReactX (http://www.reactx.com), a leader in the automation of billions of digital brand dollars across all screens programmatically, announced new technology enhancements that enable advertisers to achieve 100% viewabilty on non-standard, high impact custom ad units. Advertisers now have access to real-time pre-auction impression qualification, which ensures ... more...

SiteScout & Aislelabs Help Retailers Reach In-Store Shoppers Online

Written on
June 17th 2014
Author
Press Release

NEW YORK,  June 16, 2014 (ADOTAS) – SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, today announced a partnership with Aislelabs that empowers retailers to reach in-store shoppers through online advertising. Aislelabs provides in-store customer analytics and mobile marketing automation. The Aislelabs Engage platform enables retailers with mobile apps ... more...

Ad Networks vs. SSPs: Who Will Win the Ad Tech War?

Written on
June 17th 2014
Author
Roi Chobadi

ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There’s so much tension between these two types of mobile ad companies, each is even ... more...

Overcoming RTB’s Transparency Issues

Written on
June 12th 2014
Author
Fred Hsu

ADOTAS – As real-time bidding takes off, transparency is becoming a predominant issue among advertisers, and media sellers and buyers. The buying and selling happens instantaneously in – you guessed it – real-time, and because it is still relatively new, the rules of the road are still being defined. As ... more...

Bidtellect Introduces Industry’s First Fully Open Native Ad Platform and Exchange

Written on
June 11th 2014
Author
Mike Daly

DELRAY BEACH, Fla., June 11, 2014 (ADOTAS) – more...